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Sports

• AT&T’s Boston Marathon app helps fans keep track of runners

  April 9, 2013

  The Boston Athletic Association and AT&T have introduced the official Boston Marathon mobile application, giving fans a way to easily track the progress of their favorite runners.

• LPGA mobilizes tournaments to enhance fan experience

  April 3, 2013

  The Ladies Professional Golf Association is building on its mobile initiatives by rolling out tournament-specific sites to connect with attendees and athletes at events.

• MLB revamps apps for fan engagement

  April 2, 2013

  Major League Baseball has updated its line of at-home and in-stadium mobile applications to keep sports fans plugged in all season.

• CBSSports.com gives fans complete coverage of basketball championship via mobile app

  March 15, 2013

  CBSSports.com is letting fans experience the 2013 NCAA Division I Men’s basketball championship across Web, tablet and smartphone screens.

• ESPN hops on BlackBerry 10 bandwagon with mobile app

  January 31, 2013

  ESPN has launched its ScoreCenter mobile application on the BlackBerry 10 platform as part of the company’s ongoing effort to reach consumers no matter what device they are using.

• Adidas pushes miCoach Speed_Cell product through iAd

  January 29, 2013

  Adidas is letting consumers achieve their 2013 fitness goals with an interactive iAd campaign that promotes its miCoach Speed_Cell product.

• Golden State Warriors enlists mobile for fan engagement

  January 25, 2013

  The National Basketball Association’s Golden State Warriors are using a combination of mobile, digital and social marketing initiatives to connect with sports fans this season.

• NHL shoots for repeat mobile usage via Android app

  January 24, 2013

  The National Hockey League is building up hype for the 2013 hockey season with a revamped Android application that serves as a hub to keep sports fans coming back regularly with wallpapers and news information.

• Indianapolis Motor Speedway increases brand awareness via mobile photo sharing

  January 17, 2013

  The Indianapolis Motor Speedway is tapping into mobile photo sharing as part of its marketing campaign to promote the upcoming Indy 500 race.

• TaylorMade Golf makes print ads interactive via augmented reality

  January 15, 2013

  Adidas Group company TaylorMade Golf is giving magazine readers the chance to play with a new club by using augmented reality to interact with the brand’s ad.

• NASCAR turbo-charges mobile strategy with responsive design, second-screen app

  January 7, 2013

  NASCAR is turbo-charging its mobile strategy for 2013 with a revamped Web site that leverages responsive design and a new application to enhance the viewing experience for fans.

• Ford accelerates engagement via mobile

  December 20, 2012

  Ford is upping its mobile game with a new multichannel program that aims to connect with race car fans through several initiatives.

• Yes Network powers New York Yankees, Brooklyn Nets for real-time alerts

  December 6, 2012

  Yes Network is building its mobile strategy with a new partnership that aims to foster a closer relationship with viewers, especially New York Yankees and Brooklyn Nets sports fans.

• 45.7pc of sports fans use smartphones to access content online: report

  October 18, 2012

  Consumers are using smartphones and tablets in growing numbers to access online sports content, according to a new report from Burst Media.

• Adidas exec: Euro 2012 LiveWallpaper app garnered 1.6M downloads in 2 weeks

  October 3, 2012

  NEW YORK – An adidas executive at the Mobile Marketing Association's SM2 conference said that mobile is rapidly becoming a necessity for the company, especially after it saw major success with its Euro 2012 Live Wallpaper application.

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