Sports
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Versus promotes Tour de France via mobile
July 3, 2008
The Versus television network is promoting its coverage of the 2008 Tour de France cycling race with a marketing campaign that includes text message alerts.
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Yahoo brings Beijing Olympics coverage to mobile
July 1, 2008
Yahoo has drawn up extensive plans to let fans follow the 2008 Olympic Games in Beijing using their mobile devices.
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ESPN, NBC bring live Wimbledon coverage to mobile
June 24, 2008
ESPN Mobile TV and NBC 2Go will air live video coverage of the Wimbledon tennis tournament on MediaFlo’s Flo TV mobile service.
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Puma kicks off mobile effort for soccer in 13 world markets
June 12, 2008
Sportswear maker Puma launched a mobile initiative in 13 different world markets to promote its "Together Everywhere" program for soccer enthusiasts.
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Adidas makes a case for mobile at industry shindig
June 11, 2008
NEW YORK – Mobile played a key role in sportswear brand adidas' “Basketball is a Brotherhood” campaign featuring six NBA players to promote its Team Signature footwear.
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Buffalo Bills' Toronto Series goes mobile
June 6, 2008
Interactive agency JHG will conduct a mobile campaign centered on the Buffalo Bills’ Bills Toronto Series.
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Puma mobile video ad boosts awareness for soccer shoe
May 23, 2008
A Puma mobile video ad campaign promoting the sportswear maker’s soccer shoe increased awareness of the Puma V1.08 product.
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MLB.com reaches mobile page view milestone
May 23, 2008
MLB.com reached a milestone yesterday when it announced that the site has reached almost 12 million page views from mobile phones in a single day.
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Gameloft to release mobile games for NBA
May 16, 2008
Gameloft has signed an agreement with the National Basketball Association to create and publish a couple of games for mobile phones.
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Sony Pictures takes ad on first NFL draft mobile site
April 25, 2008
Sony Pictures has signed up to sponsor the draft section of the NFL’s mobile Web site.
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Sports events drive consumers to mobile devices
April 24, 2008
Sports events create a sizeable, highly specified demographic that gives mobile advertisers the opportunity to connect with an audience interested in something other than news and weather.
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Go2 launches mobile site for NBA Playoffs
April 24, 2008
Go2 Media has debuted a mobile Web site dedicated to providing basketball fans up-to-date information on the NBA Playoffs.
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Golf.com launches mobile course finder
March 26, 2008
Time Inc.'s Sports Illustrated Group launched Golf.com Course Finder, a beta version of a downloadable mobile application that delivers golf course content to mobile phones.
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AT&T debuts NCAA March Madness mobile portal
March 20, 2008
AT&T Mobility has debuted a new mobile content portal for NCAA March Madness in a race with other carriers to offer value-added content.
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Yahoo launches men’s college basketball content for mobile
March 19, 2008
Yahoo has rolled out a three-fold offering for mobile users interested in up-to-date information on men’s college basketball.
