Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.


  • MLB brings fans together with baseball-devoted social media app

    October 7, 2015

    Major League Baseball continues its efforts to provide fans with fully immersive digital experiences through a new mobile application named MLB Fans that acts as a social haven where users can connect with related content.

  • Pittsburgh Penguins ramps up proximity marketing via beacon content management

    September 15, 2015

    National Hockey League team Pittsburgh Penguins is scaling up beacon marketing through the use of a cloud-based platform that enables content to be regularly updated and optimized.

  • US Open ramps up mobile game with in-app real-time data

    September 4, 2015

    The United States Tennis Association is gearing up for its US Open tournament through mobile, leveraging a variety of tactics such as analytics, application updates, real-time data and social media integration to hype the games and significantly engross fans.

  • American Express volleys mobile engagement at US Open with real-time content

    August 20, 2015

    American Express is scoring brand engagement at the U.S. Open by sponsoring a section of the tennis tournament’s application to feature top stories across social media and hosting daily debates on Twitter with fans and experts.

  • Under Armour expands mobile fitness aspirations with NBA Fit app

    August 12, 2015

    Under Armour is partnering with the National Basketball Association to develop a mobile-first experience that will connect fans and athletes while inspiring them to be more active and healthy.

  • Puma unlaces fitness tracking app to complement social media blitz

    August 12, 2015

    Puma is incorporating a strong mobile element into its second Forever Faster campaign by updating a running application for fitness enthusiasts as well as a mobile-optimized microsite featuring inspirational videos from famous athletes.

  • Baltimore Ravens’ emoji keyboard sees 53K downloads in first weekend

    July 30, 2015

    Recognizing that emojis can be a fun way for mobile-savvy sports enthusiasts to express team spirit, the Baltimore Ravens recently launched a customized, team-branded keyboard, complete with a Ravens helmet and Ray Lewis’ jersey, that was quickly embraced by fans.

  • US soccer hero’s Twitter surge alone lacks brand-endorsement credibility

    July 7, 2015

    Carli Lloyd’s surging Twitter following alone should not be allowed to drive the hero of the United States’ Women’s World Cup victory to become a big-brand endorsement candidate, due to the Twitterati’s fickleness and the importance of other factors such as brand-image relevance.

  • NBA bounces into younger fan base via mobile fantasy pact

    June 25, 2015

    National Basketball Association franchises’ deal with daily fantasy sports application FanDuel points to basketball’s ability to attract younger, mobile-savvy fans who are increasingly drawn to fantasy sports.

  • NFL passes to Yahoo in bid to connect with global fans on mobile

    June 5, 2015

    The National Football League’s selection of Yahoo as its exclusive partner to deliver the first-ever live stream of an NFL game to a global audience across devices seeks to put the game on mobile platforms, where fans increasingly can be found.

  • NCAA tracks Final Four sponsor mentions on social to gauge ROI

    June 1, 2015

    The NCAA’s tracking of sponsor mentions and visibility in fan social media photos and videos to ensure tournament sponsors' return on investment during the March Madness college basketball tournament points to a new use for social while underscoring the value of paying close attention to consumers.

  • AT&T Byron Nelson tourney tees up mobile outreach to golf fans

    May 29, 2015

    PGA Tour’s AT&T Byron Nelson Championship is ramping up its mobile outreach by giving tournament attendees access via smartphones to TV broadcast feeds without the use of cellular or Wi-Fi connectivity and displaying relevant social chatter on a clubhouse screen to deepen engagement with the contest on the links and golf itself.

  • Time Inc.'s FanSided acquisition adds weight to Sports Illustrated's mobile customization

    May 28, 2015

    Time Inc.’s acquisition of FanSided, a sports, entertainment and lifestyle digital content network of more than 300 Web sites with 15 million unique visitors per month, consolidates the media company’s two-year-old partnership with the network ahead of the personalization and customization of the traditional media company's Sports Illustrated magazine.

  • MLB swings at storytelling home run with embrace of Snapchat

    May 15, 2015

    Major League Baseball’s tapping of Snapchat to bring video content to fans takes the game back to its 19th-century roots as a source for both bonding with heroes on the field and inspired storytelling as the mobile messaging platform continues to evolve into a go-to destination for live sports.

  • ESPN reaches millennials with X Games extreme mobile redesign

    May 11, 2015

    ESPN launched a redesigned Web site for extreme sporting event the X Games in celebration of its 20th anniversary, providing mobile responsiveness to better connect with a millennial demographic.

Please click here to download now!