Sports
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NBA’s NY Knicks shoots for engagement via iPhone, Android app
February 7, 2012
The NBA’s New York Knickerbockers are aiming to get sports fans closer to their favorite team with a new application for iPhone and Android devices.
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Mobile upsets TV in Super Bowl marketing showdown
February 6, 2012
Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.
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ESPN Winter X Games is first live sports program Shazam-enabled
January 30, 2012
The ESPN Winter X Games will be Shazamable for the first time this year, giving viewers access to video highlights and photos from their favorite competitors, results from the competition and music from the event.
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Callaway takes a swing at mobile with PGA Tour app sponsorship
January 30, 2012
Golf products maker Callaway is ramping up its mobile strategy by sponsoring the PGA Tour’s new iPad application.
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Mobile during Super Bowl XLVI: Benched or in the game?
January 9, 2012
In January 2011 industry experts predicted that mobile would have a seat at the table during Super Bowl XLV and they were wrong. Will history repeat itself?
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Phoenix Suns boosts mobile marketing strategy with enhanced SMS capabilities
December 22, 2011
The Phoenix Suns will build its mobile strategy for the upcoming basketball season with an enhanced text messaging strategy to nurture fan loyalty and increase sales.
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NASCAR: Mobile lowers hurdles to getting live sports content
November 2, 2011
NASCAR is focusing on integrating mobile into its existing marketing initiatives rather than treating it as a separate channel, according to an executive at the auto racing association.
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ESPN pushes for global recognition via Nokia app
October 31, 2011
ESPN is stretching its global reach by partnering with Nokia to preload new Windows Phone devices with a central hub for sports fans.
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Subway sponsors ING New York City Marathon app with location-based deals
October 25, 2011
Fast food restaurant Subway is sponsoring the Mobile Spectator app that is running for spectators and participants in the ING New York City Marathon to offer location-based deals.
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Showtime Sports draws in new audience via mobile-optimized site
October 7, 2011
Sports broadcast network Showtime Sports is leveraging its digital presence by letting consumers access sports content via a mobile-optimized Web site that builds on the company’s desktop site.
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NASCAR, ESPN accelerate mobile strategy via video
September 19, 2011
Car racing organization NASCAR is ramping up its mobile and digital strategy by partnering with ESPN to give sports fans a VIP view of races on their mobile devices during the Chase for the NASCAR Sprint Cup.
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Columbia Sportswear exec: 80pc of ecommerce sales in Japan come from mobile
September 14, 2011
BOSTON – A Columbia Sportswear executive at Shop.org's Annual Summit said that approximately 80 percent of its ecommerce sales in Japan come through mobile. The exec said that the United States' mobile commerce revenues are not nearly as high as Japan's.
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Relevancy crucial to successful SMS marketing: exec
September 9, 2011
NEW YORK – When building a mobile database, companies need to focus on finding ways to target consumers through as many channels as possible with relevant short messages, according to an industry expert at the Mobile Marketing Summit conference.
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Bloomberg Sports enhances mobile apps to further engage sports fans
September 2, 2011
Bloomberg Sports is ramping up its mobile applications with deep analytic features in time for football season.
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DirecTV connects sports fans with favorite NFL teams via mobile
August 23, 2011
Digital television provider DirecTV is letting its NFL Sunday Ticket service subscribers watch their favorite football games via their mobile devices.
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