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Sports

  • Reebok races into social gaming with Instagram virtual run and contest

    April 22, 2015

    Fitness footwear brand Reebok is taking Instagram users on a virtual run through San Francisco as they hunt for a brand icon hidden within various images for a chance to win a pair of the new ZPump Fusion sneakers.

  • StyleHaul, Whistle Sports execs: Collaboration boosts ROI for mobile video

    April 15, 2015

    NEW YORK - Cross-functional collaboration, with mobile video in a key position, fuels the greatest return on investment on campaigns that target smartphones, tablets and mobile Web sites, executives with StyleHaul and Whistle Sports said at Forrester’s Forum for Marketing Leaders.

  • MLB At Bat app hits big with fans, reaches 5M downloads

    April 7, 2015

    Major League Baseball’s official mobile application, MLB At Bat, reached 5 million downloads before the season’s first pitch was thrown, a record for the eight-year-old platform and pointing to mobile’s ability to enhance the consumption of sports events.

  • MLB swings at Apple Watch users as baseball returns for 2015

    April 6, 2015

    MLB.com At Bat has added Apple Watch users to its target audience on Major League Baseball’s official mobile application for the 2015 season, providing fans with vital scores, statistics and content to enhance engagement with the sport.

  • ESPN gets personal with sports fans via responsive Web site

    April 2, 2015

    ESPN’s re-launch of its Web site with responsive design to mark its 20th anniversary reflects the sports network’s embrace of a mobile-first approach that aims to deliver a consistent, personal experience for fans on smartphone, tablet or desktop.

  • Las Vegas fantasy NCAA March Madness play leverages native ads

    March 30, 2015

    Las Vegas, the home of sports odds-making, is leveraging mobile native ads in an integrated, cross-channel campaign around NCAA March Madness through its partnership with Yahoo’s fantasy site for the college basketball tournament.

  • Brine's mobile game finds enduring appeal with lacrosse enthusiasts

    March 30, 2015

    New Balance's sports equipment brand Brine is ramping up awareness by leveraging a free giveaway of its popular Brine Shootout 2 gaming application, proving that mobile games are still relevant for sports brands.

  • Wilson Sporting Goods gets personal with customizable in-app purchases

    March 27, 2015

    Wilson Sporting Goods is ramping up in-application purchases by rolling out two apps for baseball fans, focusing on customizable designs for bats and mitts to snatch competition away from other sporting goods brands with evolving mobile strategies.

  • Turner Sports' March Madness Snapchat deal targets millennial viewers

    March 23, 2015

    An agreement between Time Warner’s Turner Sports and the National Collegiate Athletic Association with Snapchat to provide user-generated content during the March Madness basketball tournament will burnish the mobile application's reputation as the new event-based consumption experience for millennials.

  • Soccer’s San Jose Earthquakes score with season-opening social push

    March 23, 2015

    The San Jose Earthquakes’ leveraging of an in-stadium social engagement program will deepen fans’ relationships with the Major League Soccer Club by connecting them with both the team and the community on mobile devices beyond the bricks-and-mortar stadium.

  • NCAA March Madness reveals growing role for Snapchat in sports marketing

    March 3, 2015

    While Twitter typically dominates social media marketing around live sports events, marketers for this year's NCAA March Madness tournament are playing closer attention to Snapchat, as the mobile messaging application's standing continues to grow.

  • NASCAR turbo-charges mobile app by rewarding engaged users

    February 18, 2015

    NASCAR has updated its mobile application with a new loyalty and rewards experience as the racing organization looks to build closer relationships with the fans already accessing news and other information via the platform.

  • ESPN drops standalone SportsCenter app in push for mobile cohesion

    February 17, 2015

    ESPN is leveraging a revamped mobile application, featuring content from its SportsCenter program, and planning an overhaul of its mobile site in the spring to provide consumers with a cohesive and complementary experience across all digital channels.

  • Grudge Match brings joy of revenge, eSports to mobile enthusiasts

    February 13, 2015

    Grudge Match, a 1991 television game show that invited feuding people to settle issues in a boxing ring using implements of revenge, is making a comeback as a mobile game which includes a connection to an online streaming platform and an updated TV show to capitalize on the boom in mobile gaming and content consumption.

  • Oregon State University scores with social push on football signing day

    February 11, 2015

    Oregon State University incorporated real-time, interactive social media displays into a Web page on its football signing day to boost engagement and build brand identification via a platform employed in professional sports leagues.

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