http://www.mobilemarketer.com en http://www.mobilemarketer.com/cms/sectors/sports/2023.html November 3, 2008 The second annual Pac-10 Fitness Challenge begins this week, with thousands of students, faculty, alumni and supporters throughout Pac-10 universities participating in the competition. http://www.mobilemarketer.com/cms/sectors/sports/1946.html October 22, 2008 Utah Jazz, the NBA??s Salt Lake City, UT-based team, is offering fans myJazz Mobile, an interactive platform with mobile news, information and offers. http://www.mobilemarketer.com/cms/sectors/sports/1942.html October 21, 2008 The NHL??s Phoenix Coyotes are bringing real-time texting features to the hockey fans at the Jobing.com Arena. http://www.mobilemarketer.com/cms/sectors/sports/1887.html October 13, 2008 Pepsi has launched a mobile initiative as part of a bigger campaign with the National Hockey League. http://www.mobilemarketer.com/cms/sectors/sports/1884.html October 13, 2008 Raycom Sports, a sports marketing, event management and production firm, has tapped Txtstation for real-time in-broadcast text message polling at sports events. http://www.mobilemarketer.com/cms/sectors/sports/1871.html October 9, 2008 ESPN The Magazine has released a magazine with fully interactive advertising powered by SnapTell, a provider of image-recognition-based mobile marketing services. http://www.mobilemarketer.com/cms/sectors/sports/1797.html September 29, 2008 General Mills?? Chex Mix and car manufacturer Toyota are advertising on Yahoo??s Fantasy Football mobile experience. http://www.mobilemarketer.com/cms/sectors/sports/1791.html September 26, 2008 Fans attending the NFL??s New York Giants games are being encouraged to join the team in supporting PSE&G Children's Specialized Hospital by donating via SMS.