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DirecTV connects sports fans with favorite NFL teams via mobile

Digital television provider DirecTV is letting  its NFL Sunday Ticket service subscribers watch their favorite football games via their mobile devices.

The company is rolling out new mobile offerings this year on the Motorola XOOM and Samsung Galaxy tablets. Additionally, the services can be accessed on the PlayStation 3.

?Our customers spend a lot of money to subscribe to our football package, and by using mobile apps they are able to extend the value of the programming throughout the day by being able to watch their games or check highlights if they?re not at home,? said Robert Mercer, senior director of public relations for DirecTV, El Segundo, CA.

DirecTV is a digital television service focusing in entertainment services. The company provides more than 30 million customers in the United States and Latin America with HD channels and digital sound.

Multiple games
The new apps let NFL Sunday Ticket subscribers access up to 14 live-streaming games through their mobile devices.

Additionally, sports fans can access game highlights and pick specific points in the game to watch instant replays.

Users can also see scores and statuses from previous games, as well as view an interactive schedule.

Fantasy football consumers can track their player?s performance to get game and player statistics.

Screened-in fans
The goal behind the apps is to get every NFL Sunday Ticket subscriber in front of as many screens as possible regardless of their device.

In addition to the Motorola XOOM and Samsung Galaxy tablets apps, the app is also  available on iPhone, iPad, Android, BlackBerry, Windows Mobile and Palm Pre devices.

The mobile sports industry has seen an explosion of new products over the past few months with the similar goal of getting as many sets of eyeballs across as many platforms as possible.

For example, ESPN recently starting letting viewers stream the network?s content to their iPad (see story).

?We recognize our customers are watching video in new ways on all kinds of devices, and we want to be sure they can watch our most popular sports package on as many of these mobile platforms as possible,? Mr. Mercer said.

Final Take
Lauren Johnson is editorial assistant on Mobile Marketer, New York