The San Jose Earthquakes? leveraging of an in-stadium social engagement program will deepen fans? relationships with the Major League Soccer Club by connecting them with both the team and the community on mobile devices beyond the bricks-and-mortar stadium.

Earthquakes? fans at the home opener on Sunday were to have the game experience enriched by the team?s integration of TigerLogic's Postano Platform, showcasing the best posts during the game in real time. The program points to mobile?s ability to boost a connection with highly engaged sports fans.

?The power of mobile and social media has given fans a voice to reach a global audience,? said Justin Garrity, president of TigerLogic. ?Before, the reach of their opinions was limited to their circle of friends. 

?Now, the perfect tweet or Vine video can be shared and reshared with millions in a matter of minutes.? 

To enhance the 2015 season, the Earthquakes incorporated the Postano Platform within the stadium's immense video board, as well as nine screens on the concourse.

First, fans at the game or at home are prompted to post photos and tweets using hashtag #MarchHome or #Quakes74. 

The content is then aggregated by the Postano Platform where the Earthquakes social media team moderates the content to pick the best ones to be featured on the video board and concourse displays. 

As more social content is promoted on the screens, fans in the stadium are incentivized to post more and better content to get their posts featured.

Using Postano's photo mosaic and collage visualization features, the displays will showcase the best social content generated by dedicated Earthquakes fans during the games to drive conversations and interaction.

Social media can be a huge part of the game-day experience for sports fans and a way for the club to market itself beyond the stadium?s walls.

 

A typical fan attending a game may Instagram a picture of the fan gear they are going to wear.

Fans also may take a Vine video of the flags waving in the stands. Another game-day fan activity is giving commentary on Twitter during halftime. And when they get home they might share their photos on Facebook to show how much they enjoyed the experience of going to the game.

Numerous sports organizations are leveraging social to boost engagement in the fast-paced, dynamic world of sports. 

In February, Oregon State University incorporated real-time, interactive social media displays into a Web page on its football signing day to boost engagement and build brand identification via a platform employed in professional sports leagues. 

Oregon State?s use of the Wayin platform let the school create a stand-alone microsite, Web Page or iframe embed for publishing content that was aggregated from Twitter and Instagram based on client-selected keywords. 

?The Earthquakes are now using Postano to take all this great content that fans are creating and promote the very best of it on their stadium displays to activate all the other fans to generate even more content,? Mr. Garrity said.

?By using Postano, the SJ Earthquakes are acquiring more fans that share their experiences on social media and expand the reach of the game-day experience beyond the stadium?s walls.?