Sports
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Fox Sports, Hothand Wireless kick off Pac-10 Fitness Challenge
November 3, 2008
The second annual Pac-10 Fitness Challenge begins this week, with thousands of students, faculty, alumni and supporters throughout Pac-10 universities participating in the competition.
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Utah Jazz NBA team engages fans via mobile
October 22, 2008
Utah Jazz, the NBA’s Salt Lake City, UT-based team, is offering fans myJazz Mobile, an interactive platform with mobile news, information and offers.
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NHL’s Phoenix Coyotes, AT&T launch on-site SMS, MMS
October 21, 2008
The NHL’s Phoenix Coyotes are bringing real-time texting features to the hockey fans at the Jobing.com Arena.
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Pepsi integrates mobile into existing campaign
October 13, 2008
Pepsi has launched a mobile initiative as part of a bigger campaign with the National Hockey League.
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Alltel sponsors in-broadcast SMS polling at sports events
October 13, 2008
Raycom Sports, a sports marketing, event management and production firm, has tapped Txtstation for real-time in-broadcast text message polling at sports events.
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ESPN The Magazine mobilizes print ads
October 9, 2008
ESPN The Magazine has released a magazine with fully interactive advertising powered by SnapTell, a provider of image-recognition-based mobile marketing services.
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Toyota, Chex Mix run mobile campaigns on Fantasy Football WAP
September 29, 2008
General Mills’ Chex Mix and car manufacturer Toyota are advertising on Yahoo’s Fantasy Football mobile experience.
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New York Giants raise money for children's hospital via SMS
September 26, 2008
Fans attending the NFL’s New York Giants games are being encouraged to join the team in supporting PSE&G Children's Specialized Hospital by donating via SMS.
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Fandora's Box fantasy football app debuts for iPhone
September 24, 2008
Marvel Apps LLC has released the first iPhone application for in-season fantasy football news and advice, called Fantasy Football '08 by Fandora's Box.
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Hockey News BlackBerry app sees high download rate
September 24, 2008
After launching just one week ago, The Hockey News for BlackBerry has already surpassed more than 4,000 downloads.
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AT&T introduces Southeastern Conference football mobile portal
September 18, 2008
AT&T has announced that it is offering fans of the Southeastern Conference an exclusive mobile destination—SEC Mobile—for SEC news, games, trivia and contests.
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Big Ten Network to incorporate SMS into televised sports programming
September 16, 2008
College sports network Big Ten Network and Txtstation have teamed up for a real-time text-messaging promotion for the 2008-2009 academic year.
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Cox Sports Television mobile campaign sees 47 percent opt in
September 9, 2008
Cox Sports Television ran a mobile sweepstakes campaign that received a 47 percent opt-in rate of consumers interested in future marketing.
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Alltel runs My Circle Gridiron Getaway sweepstakes
September 2, 2008
Alltel Wireless is giving football fans a chance to see their favorite team in action—up close and personal.
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U.S. Open taps IBM for mobile WAP
August 28, 2008
USOpen.org, a Web site dedicated to the U.S. Open, an annual tennis event, has gone mobile.
