Sports
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Fandora’s Box to offer mobile sports content on iPhone
August 2, 2008
Mobile content and game provider Marvel Apps has selected sports information supplier PA SportsTicker to bring customized sports content to its Web and mobile application, Fandora's Box.
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New York Yankees’ YES Network runs text-to-vote campaigns
August 1, 2008
The YES Network is running text-to-vote campaigns during broadcasts of games featuring the NBA’s New Jersey Nets and MLB’s New York Yankees.
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The Sports Network, Contec deliver news on-the-go
July 29, 2008
The Sports Network, a sports wire service, and Contec Innovations, a mobile media network, have partnered to deliver live news, sports, finance and entertainment to mobile consumers.
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Alltel to offer interactive promos at sponsored venues
July 25, 2008
Alltel Wireless and Txtstation have partnered to offer interactive promotions to fans at select Alltel-sponsored sports venues.
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AT&T delivers USA Basketball mobile widget
July 21, 2008
AT&T Inc. is now an official partner of the USA Basketball Men’s Senior National Team and will bring Beijing Olympics coverage of that team to its wireless subscribers via a mobile widget.
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ESPN expands X Games coverage to mobile
July 18, 2008
Sports cable network ESPN and mobile television provider MediaFlo USA teamed up to bring the X Games 14 in Los Angeles to action sports fans' mobile phones.
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Reebok scores with mobile
July 16, 2008
Sportswear maker Reebok used mobile as part of an integrated campaign, creating awareness of its sponsorship of the Boston Celtics player Rajon Rondo before, during and after the NBA Finals.
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International Children's Games uses mobile for attendance
July 10, 2008
The 42nd International Children’s Games, a multi-sport international event for kids running July 10-15 in San Francisco, is deploying a text message campaign for a mobile site designed to boost attendance.
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New disposable phone to debut at MLB All-Star Game at Yankee Stadium
July 9, 2008
Hop-on Inc. will launch its new disposable and recyclable mobile phone, the HOP1800, during Major League Baseball’s 79th Midsummer Classic at Yankee Stadium.
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Anheuser-Busch sponsors mobile sweepstakes for PGA Tour
July 7, 2008
Anheuser-Busch, g8wave and The Barclays, the first of four PGA Tour Playoff events for the FedExCup, have teamed up for a sweepstakes, giving golf fans a chance to win a variety of prizes.
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Versus promotes Tour de France via mobile
July 3, 2008
The Versus television network is promoting its coverage of the 2008 Tour de France cycling race with a marketing campaign that includes text message alerts.
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Yahoo brings Beijing Olympics coverage to mobile
July 1, 2008
Yahoo has drawn up extensive plans to let fans follow the 2008 Olympic Games in Beijing using their mobile devices.
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ESPN, NBC bring live Wimbledon coverage to mobile
June 24, 2008
ESPN Mobile TV and NBC 2Go will air live video coverage of the Wimbledon tennis tournament on MediaFlo’s Flo TV mobile service.
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Puma kicks off mobile effort for soccer in 13 world markets
June 12, 2008
Sportswear maker Puma launched a mobile initiative in 13 different world markets to promote its "Together Everywhere" program for soccer enthusiasts.
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Adidas makes a case for mobile at industry shindig
June 11, 2008
NEW YORK – Mobile played a key role in sportswear brand adidas' “Basketball is a Brotherhood” campaign featuring six NBA players to promote its Team Signature footwear.
