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  • Baltimore Ravens’ emoji keyboard sees 53K downloads in first weekend

    July 30, 2015

    Recognizing that emojis can be a fun way for mobile-savvy sports enthusiasts to express team spirit, the Baltimore Ravens recently launched a customized, team-branded keyboard, complete with a Ravens helmet and Ray Lewis’ jersey, that was quickly embraced by fans.

  • US soccer hero’s Twitter surge alone lacks brand-endorsement credibility

    July 7, 2015

    Carli Lloyd’s surging Twitter following alone should not be allowed to drive the hero of the United States’ Women’s World Cup victory to become a big-brand endorsement candidate, due to the Twitterati’s fickleness and the importance of other factors such as brand-image relevance.

  • NBA bounces into younger fan base via mobile fantasy pact

    June 25, 2015

    National Basketball Association franchises’ deal with daily fantasy sports application FanDuel points to basketball’s ability to attract younger, mobile-savvy fans who are increasingly drawn to fantasy sports.

  • NFL passes to Yahoo in bid to connect with global fans on mobile

    June 5, 2015

    The National Football League’s selection of Yahoo as its exclusive partner to deliver the first-ever live stream of an NFL game to a global audience across devices seeks to put the game on mobile platforms, where fans increasingly can be found.

  • NCAA tracks Final Four sponsor mentions on social to gauge ROI

    June 1, 2015

    The NCAA’s tracking of sponsor mentions and visibility in fan social media photos and videos to ensure tournament sponsors' return on investment during the March Madness college basketball tournament points to a new use for social while underscoring the value of paying close attention to consumers.

  • AT&T Byron Nelson tourney tees up mobile outreach to golf fans

    May 29, 2015

    PGA Tour’s AT&T Byron Nelson Championship is ramping up its mobile outreach by giving tournament attendees access via smartphones to TV broadcast feeds without the use of cellular or Wi-Fi connectivity and displaying relevant social chatter on a clubhouse screen to deepen engagement with the contest on the links and golf itself.

  • Time Inc.'s FanSided acquisition adds weight to Sports Illustrated's mobile customization

    May 28, 2015

    Time Inc.’s acquisition of FanSided, a sports, entertainment and lifestyle digital content network of more than 300 Web sites with 15 million unique visitors per month, consolidates the media company’s two-year-old partnership with the network ahead of the personalization and customization of the traditional media company's Sports Illustrated magazine.

  • MLB swings at storytelling home run with embrace of Snapchat

    May 15, 2015

    Major League Baseball’s tapping of Snapchat to bring video content to fans takes the game back to its 19th-century roots as a source for both bonding with heroes on the field and inspired storytelling as the mobile messaging platform continues to evolve into a go-to destination for live sports.

  • ESPN reaches millennials with X Games extreme mobile redesign

    May 11, 2015

    ESPN launched a redesigned Web site for extreme sporting event the X Games in celebration of its 20th anniversary, providing mobile responsiveness to better connect with a millennial demographic.

  • Atlanta Hawks replace team jersey with emojis for fan symbol

    May 8, 2015

    Professional basketball team Atlanta Hawks have released two mobile applications, including an emoji keyboard, in an attempt to drive greater brand awareness and a deeper connection with fans, hoping emojis will embody a jersey-like badge of honor from true fans.

  • New England Patriots tackle NFL draft with Apple Watch app

    May 1, 2015

    New England Patriots fans can receive real-time updates about the latest moves and deals from the National Football League player draft without having to constantly check their smartphones via the Patriots’ Apple Watch app, spotlighting Apple’s closely watched wearable during one of the year’s biggest sporting events.

  • Adidas-Spotify mobile app partnership helps music listen to runners

    May 1, 2015

    Adidas is leveraging runners’ bond with music by partnering with Spotify to launch adidas go, a mobile application that uses the Apple iPhone’s accelerometer to instantly match a runner’s favorite music to his or her workout.

  • Esurance bats for digital voting with MLB sponsorship

    April 30, 2015

    Esurance has signed on to be the exclusive auto insurance partner for Major League Baseball across its smartphone and tablet platforms as well as Web, including sponsoring new mobile voting capabilities and an upcoming awards platform.

  • Reebok races into social gaming with Instagram virtual run and contest

    April 22, 2015

    Fitness footwear brand Reebok is taking Instagram users on a virtual run through San Francisco as they hunt for a brand icon hidden within various images for a chance to win a pair of the new ZPump Fusion sneakers.

  • StyleHaul, Whistle Sports execs: Collaboration boosts ROI for mobile video

    April 15, 2015

    NEW YORK - Cross-functional collaboration, with mobile video in a key position, fuels the greatest return on investment on campaigns that target smartphones, tablets and mobile Web sites, executives with StyleHaul and Whistle Sports said at Forrester’s Forum for Marketing Leaders.

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