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Sports

• ESPN taps mobile to court World Cup soccer fans

  December 15, 2009

  ESPN is featuring mobile as a central channel in its efforts to connect with soccer fans leading up to and during the 2010 FIFA World Cup in South Africa.

• 24 Hour Fitness pumps up mobile initiatives

  December 4, 2009

  24 Hour Fitness, which claims to be the largest privately owned U.S. fitness chain of health clubs, has gone mobile with the My24 iPhone application and a mobile Web site.

• NFL Players Association expands SMS microblogging platform

  November 27, 2009

  The NFL Players Association has agreed to expand the number of National Football League players featured on MogoTXT Inc.’s text-messaging platform.

• Right Guard, Verizon sponsor Phoenix Suns mobile initiatives

  November 23, 2009

  Dial Corp.’s Right Guard and Verizon Wireless are sponsoring the in-stadium and on-air mobile initiatives of the NBA’s Phoenix Suns.

• Yamaha SMS program sees 400 percent increase in uptake

  October 28, 2009

  Since launching its mobile sweepstakes earlier this month, Yamaha Watercraft said that it has seen about a 400 percent increase in consumers signing up for its SMS alerts program.

• Miami Dolphins use SMS to engage fans, build database

  October 22, 2009

  The Miami Dolphins are running an interactive text-messaging feature for all home games of the current NFL season.

• NFL’s Denver Broncos fans give chance to win tickets via mobile

  October 19, 2009

  The Denver Broncos are celebrating their quest for the Super Bowl by giving fans the chance to win tickets to watch their favorite football team.

• Ole Miss, Mississippi State use mobile to engage football fans

  October 15, 2009

  Wireless carrier Cellular South and Txtstation have launched mobile marketing initiatives at the University of Mississippi and Mississippi State NCAA football games.

• MLB.com, Turner Sports, Fox Sports introduce mobile video for baseball playoffs

  October 13, 2009

  MLB.com is partnering with MLB postseason national television rights-holders Turner Sports and Fox Sports to offer interactive online and mobile video coverage of the MLB playoffs.

• EA Sports iPhone app swings golfers to mobile

  October 6, 2009

  Electronic Arts has launched a new iPhone application, Tee Shot Live, an interactive tool for real-life golfers.

• CBS adds live streaming of college sports to iPhone app

  September 28, 2009

  CBS Sports will stream the entire 2009 Southeastern Conference of football games on the CBS Sports College iPhone and iPod touch application.

• Branded apps can generate revenue: MLB.com CEO

  September 24, 2009

  NEW YORK - During the keynote address at the Apps for Brands event, the CEO of MLB.com said that WAP is running the game in terms of reach, but applications are better for generating revenue.

• Land Rover sponsors launch of Sports Illustrated’s SI.com app

  September 14, 2009

  Land Rover has signed on as the official launch sponsor of Sports Illustrated’s SI.com application for Apple’s iPhone, iPod touch and Research In Motion's BlackBerry.

• ESPN, Verizon stream live football games to mobile devices

  September 14, 2009

  As college football season heats up, Verizon Wireless and ESPN Mobile TV are teaming up to give fans the power to watch games from their mobile device on the V Cast video platform.

• NBC, UFC debut mobile TV iPhone apps

  September 11, 2009

  NBC Sports launched the Notre Dame Central application and the Ultimate Fighting Championship debuted a pay-per-view application, a signal that mobile television is on the up and up.

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