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AT&T adds Send-to-Mobile feature to Att.net

AT&T has added a new Send-to-Mobile feature to Att.net, letting customers push content from the Web portal to their mobile devices.

AT&T's wireless customers can register for a free Att.net account, which includes e-mail with unlimited storage. From that account, they can push links to content like news, weather, sports and entertainment to supported mobile devices, as well as add links to quickly access the mobile versions of popular sites like Facebook, MySpace, Fandango and ESPN.

"Att.net is evolving to become the one place our customers can go to manage all their AT&T services and access content and applications for any of their devices," said Brian Shay, senior vice president of converged services for AT&T Mobility and Consumer Markets, Dallas, TX, in a statement.

"Our goal is to deliver an integrated, easy-to-use experience that will make the benefits of our three-screens strategy even more evident to consumers," he said.

The Att.net platform is powered by Yahoo. AT&T wireless customers can register for a free Att.net account at http://get.att.net.

The Send-to-Mobile feature on Att.net is another way in which AT&T is delivering content and services to its customers' devices, including PCs, TVs and wireless handsets.

"Three-screens integration is emerging as a transformational force in communications and entertainment," said Larry Hettick, principal analyst of digital home services for Current Analysis, in a statement.

"Consumers are already beginning to ask for all their digital content whenever they want it on the device they choose," he said. "Service providers who move first to deliver consumers an integrated three-screen option will have a definite advantage."