T-Mobile is going proactive in the face of the economic slowdown by introducing "Mobile Makeovers," an offer that allows mobile users the option to weigh out prices from different service providers.

By teaming up with Billshrink, an independent service that gives objective, personalized recommendations for bills, T-Mobile hopes to come out on top when stacked against other wireless prices.

"This campaign is focused on providing value and building long-term relationships with customers," said Tom Harlin a spokesman, at T-Mobile, Bellevue, WA.

"Value means getting the coverage and service you need at the price you want, and that's inclusive of access to our robust 3G network and our competitively priced data services," he said.

The offer urges wireless customers to compare the value of their service provider with those of other carriers.

By visiting http://www.t-mobile.com or their local T-Mobile store, customers are linked to BillShrink, and can receive individual recommendation for a variety of everyday bills such as credit cards, gasoline and wireless plans.

Billshrink personalizes its analysis of each individual based on the customer's wireless usage and local wireless providers to save money.

However, since Billshrink is an unbiased, third-party service, a partnership with T-Mobile does not always ensure T-Mobile's success in the race toward lower prices.

Still, T-Mobile offers to put their value to the test in the best interest of the consumer.

"We know that millions of Americans are increasingly making smarter choices to save money each month," Mr. Harlin said. "Yet, as many as eight out of 10 customers unknowingly overpay for the wireless service they receive.

"We think that's unacceptable," he said.

T-Mobile chose a familiar face, Catherine Zeta-Jones, to promote the campaign.

Ms. Jones has represented T-Mobile many times in the past and was chosen to comfort customers during this financially unstable time.

T-mobile is not the only provider shifting its strategy during this economic slowdown.

Discount wireless providers such as Metro PCS and Leap are capitalizing on the tightened purse strings of most consumers.

"It is definitely a very competitive marketplace, but wireless continues to be a service that Americans rely on," Mr. Harlin said. "Companies that provide a good value will continue to do well.

"The best value is much more than simply the lowest price," he said. "The best value combines everything you're looking for: price, coverage, service and etcetera.

"Given all of this, T-Mobile is well-positioned in the marketplace."