2ergo increases focus on carriers with new hire

By Dan Butcher

September 17, 2009

Cogito, 2ergo sum

Mobile technology provider 2ergo is ramping up its offerings to focus more on wireless carriers and mobile virtual network operators as part of its growth strategy.

The Manchester, Britain-based company has appointed Mark Gilburt as head of MNO/MVNOs and public sector with the goal of further developing these sectors and expanding across key regions worldwide. Mobile Marketer’s Dan Butcher interviewed Mr. Gilburt, who has held senior positions with Vodafone Group Plc, O2 Plc and THUS Plc.

Here is what he had to say:

What is the strategy behind the creation of this position?
Due to 2ergo’s proven track record in the telecommunications industry, the company plans to get closer to new clients in the sector.

2ergo has invested in specific value propositions and mobile-enabling technology to help telcos reduce costs, increase sales and reduce churn.

Mark Gilburt is the new head of MNO/MVNOs and public sector at 2ergo

I will drive awareness with new telcos of 2ergo’s deeper understanding of the sector, greater flexibility of approach and the ability to meet individual business needs

What will your responsibilities entail?
In this role I will leverage corporate planning, product management, marketing and sales to build, govern and close high-value sales pipelines through a 2ergo business development team and with hands-on business acquisition and proposition build.

Already we have created new propositions that customers see as invaluable in the mobile environment.

I’m currently working with 2ergo colleagues on market planning, customer profiling, proposition and pipeline build so 2ergo can be best advantaged in a high-growth market.

Beyond planning, my role will change to that of execution and delivery and will provide a great opportunity to shape customer's business through a broad range of mobile enabling technologies. 

Does 2ergo already partner with any MNO or MVNO, or does this represent a new area of focus for the company?
2ergo is already in a very good position with a number of the world’s highest-profile carriers such as O2 and AT&T to name only a few.

We deliver customer relationship management, acquisition and retention platforms along with mobile Internet applications and a full-service portfolio, including ticketing and coupons.

Fortunately with this range there is always something a telco or public-sector client can see that adds immediate value.

Mid-term this will be about selective partner engagement to work with organizations that see value from 2ergo at an embedded inter-dependant level.

There are many organizations out there who wish to take advantage of this and thankfully no shortage of opportunity.

What challenges does/can 2ergo address for MNO/MVNOs?
From the outset, I looked at this from a wireless carrier's perspective. How could 2ergo improve my service revenues, lower churn or stimulate new product revenues? Can 2ergo provision new orders or reduce call-center costs or help innovate with emerging mobile-commerce applications?

Seen as a mobile enabler, 2ergo delivers many of the services a mobile network or corporate business would rather outsource and in terms of futures and innovation, this is the company that can deliver innovation in the mobile world.