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T-Mobile makes changes to short code provisioning process

Author

Giselle Tsirulnik



Here is the alert that T-Mobile sent:

These changes are effective immediately and are highlighted below:

Any Content Providers who are listed as Fortune 500 companies, or companies that are in good standing with the Better Business Bureau, are eligible for an accelerated campaign approval and provisioning process.

For those Content Providers that are eligible, the follow terms apply:

The usual service activation fee of $500 will apply for Fortune 500 companies.

For those companies that are not Fortune 500, but are in good standing with the BBB, a service activation fee of $2,000 will apply. The go-to-market schedule for all these eligible campaigns will be 12 business days from the time Mobile Messenger submits the campaign to T-Mobile. Additional details related to this new accelerated process will be furnished upon request.

Rate Performance Improvement Plan
T-Mobile is putting additional controls in place to manage excessive refund rates. Starting with April transactions, each campaign that has a refund rate greater than 20 percent and $10,000 or more in monthly refund rate deterrent fees will be placed on a watch list.

Those placed on the watch list will be reassessed based on June activity and analyzed at the end of July. For Campaigns that have not seen some improvement based on June activity will be suspended on T-Mobile?s network at the end of July. If there is no improvement in July, those campaigns will be expired on T-Mobile?s network at the end of August.

T-Mobile, as always, reserves the right to shut down any service with an excessive refund rate.

Price Cap Increase
The $10 price cap for a single billing event is being raised to $15. This policy change will not be reflected in the T-Mobile Playbook until the newest version comes out later in Q2, but it is, as stated above, effective immediately for those Content Providers who wish to leverage this higher price point. 

If you have any questions or wish to further discuss, please contact your Account Manager.
Sumotext

Are they the first carrier to offer fast track?


Do you think other carriers will follow?






And what will this mean for SMS marketing?










Fortune 500 seems a high barrier, right?


What's the biggest issue so far with short code provisioning?