Telecommunications
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Sprint to raise mobile messaging rates April 1
March 10, 2011
Sprint Nextel, the No. 3 wireless carrier in the United States, is following through on its decision to raise the rates it charges for all SMS and MMS messages associated with standard-rate and free-to-end-user programs. What recourse do marketers have?
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Why should Twitter and Facebook get a pass on Sprint SMS fee hike?
February 15, 2011
Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.
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How will Verizon's 4G LTE wireless network affect marketers?
December 6, 2010
Verizon Wireless turned on the first large-scale 4G LTE network yesterday, Dec. 5, but it is an open question whether or not it will significantly affect consumer behavior in the near future.
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Verizon outlines 4G LTE strategy at CTIA
October 7, 2010
SAN FRANCISCO - The top executive at Verizon Communications announced his company’s deployment of the first large-scale 4G Long Term Evolution network at the CTIA Enterprise & Applications 2010 conference.
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CTIA urges Obama Administration to fund wireless spectrum initiatives
September 22, 2010
CTIA-The Wireless Association President and CEO Steve Largent sent a letter to President Barack Obama urging him to dedicate plenty of budget to opening up wireless spectrum.
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T-Mobile’s rumored SMS price hike threatens mobile marketing
September 13, 2010
T-Mobile USA will reportedly increase its SMS rates at the beginning of next month, a move that would threaten the viability of many mobile marketers’ business models.
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Sybase 365 delivers 1 trillionth mobile message
September 10, 2010
Sybase 365 has processed more than 1 trillion inter-carrier messages since the company launched its SMS interoperability messaging hub in 2001.
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What is Verizon doing right to retain customer loyalty?
July 26, 2010
While Verizon reported fewer net subscriber adds in the second quarter compared to the first, the carrier reduced its churn rate as it increased its data revenue. Churn, baby, churn.
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Voice plans significantly more profitable for carriers than data: Validas
July 21, 2010
Voice plans generate more than three times as much revenue for carriers as data plans, according to a Validas report.
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Would Sprint/T-Mobile merger create a solid footprint to rival carriers?
July 16, 2010
With Verizon Wireless and AT&T firmly entrenched as the top two carriers in the United States, rumors are swirling that Sprint and T-Mobile USA are considering a merger.
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Skype feud over mobile video calling signals more fierce competition
July 13, 2010
Skype’s decision to suspend its interconnectivity with handheld communication service Fring might mean the mobile video calling market is about to enter a competitive war.
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11pc of mobile users have made a mobile purchase: Pew Internet survey
July 8, 2010
Mobile data applications have grown more popular and 11 percent of all mobile users have made a purchase on their phone, according to a Pew Internet survey.
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Verizon Business sees 20 percent opt-in for mobile campaign
June 8, 2010
Verizon Business promoted its latest telecommunications offerings via mobile at an international tradeshow, generating a 20 percent opt-in amongst attendees.
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AT&T decision to end unlimited data plans threatens mobile content consumption
June 3, 2010
If competing carriers follow AT&T’s lead and phase out unlimited data plans, the consumption of paid and ad-supported mobile content may be affected.
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Sprint CEO at CTIA: 4G is tipping point for mobile video
March 25, 2010
LAS VEGAS - During his keynote address, Dan Hesse, CEO of Sprint Nextel Corp., discussed the benefits of 4G technology and said that once it is the standard, mobile video distribution will explode.
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