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Travel

  • Le Méridien Hotels spikes travel fever with Instagram contest

    March 4, 2015

    Le Méridien Hotels and Resorts is leveraging a social media contest on Instagram, enticing users to interact with a professional photographer to celebrate its new Follow Me video campaign in the hopes of winning rewards points for the brand's mobile loyalty platform.

  • Google's updated flight-search tool spikes fear among booking apps

    March 2, 2015

    Google is making a stronger stake in the mobile travel sector by rolling out an updated flight-search tool that will enable consumers to use their mobile devices to search for fare prices and a slew of flight options and may cut into the crowded sector of booking applications.

  • Starwood Hotels fulfills event requests and personalization via new app

    February 27, 2015

    Starwood Hotels is making a strong push to spruce up events and conferences held at its properties with its new ProMeetings mobile application, which enables event planners who belong to the brand’s rewards program to submit requests directly to employees for immediate fulfillment.

  • Starwood Hotels puts Uber in driver’s seat with loyalty partnership

    February 26, 2015

    Starwood Hotels and Resorts and Uber are teaming up to offer the hotel brand’s Preferred Guest members the ability to earn more rewards points each time they take a ride with an Uber vehicle, displaying that cross-partnerships are imperative for marketers in the transportation and hospitality industries.

  • Tourism organizations' uninspired mobile strategies promise bad trip

    February 17, 2015

    Despite many cities and states rolling out standalone mobile applications designed to ramp up tourism and awareness of landmarks, experts believe that they lack the full functionality needed to survive in the competitive travel space, although this may be mitigated by tapping beacon and geo-targeting technology.

  • Q&A: How Expedia’s mobile focus has catapulted it to top status

    February 17, 2015

    Expedia’s dedication to connecting with consumers weekly via social media channels and growing focus on smartphone and tablet applications have contributed to its status as the juggernaut to beat in the mobile travel sector, suggesting that the brand will continue to move from strength to strength in 2015.

  • Marriott ramps up mobile storytelling with trailer for first short film

    February 12, 2015

    Marriott International is entering a new sector of digital marketing with a trailer for its original short film Two Bellmen, which will be available in its entirety in March on the brand's mobile-optimized Web site and YouTube.

  • Gansevoort Hotel leverages mobile concierge for express checkout, poolside ordering

    February 10, 2015

    Gansevoort Hotel Group and Standard Hotels are among the brands cottoning on to the mobile concierge trend taking the hospitality industry by storm by integrating with service-on-demand application Alice to bring guests convenient features, including poolside ordering and express checkout.

  • TripAdvisor acquires journaling app Rove, eyes role as extended travel companion

    February 3, 2015

    TripAdvisor is ramping up to become an extended travel companion for its customers and stand out from the growing sector of travel marketers by acquiring journaling mobile application Rove, which enables users to log their movements based on GPS coordinates and other data.

  • Hilton sees more than one-third of guests use digital check-in

    January 27, 2015

    As Hilton Worldwide rolls out its digital check-in function to more than 4,100 of its properties around the globe, more than one-third of guests are embracing the ability to use their mobile device to bypass the front desk.

  • I Love New York app boasts concierge functions, location-based alerts

    January 26, 2015

    The Empire State Development's Division of Tourism is enhancing visitors’ experiences with its free I Love New York mobile application, which offers concierge functions and location-based alerts for popular destinations.

  • Dolce Hotels rivals Hyatt with guest-centric SMS platform

    January 26, 2015

    Dolce Hotels and Resorts is attempting to compete with other mobile-friendly hotel brands, such as Hyatt and Courtyard Marriott, as it rolls out an SMS messaging platform that sends guests welcome messages, check-in options and booking capabilities via their mobile devices.

  • Visit California forays into mobile travel sector with responsive design site

    January 22, 2015

    Visit California is marking its stake in the growing digital travel sector by relaunching its site using responsive design, suggesting that mobile sites are becoming a top engagement platform for travelers.

  • Beacons will conquer travel marketing in 2015 despite privacy concerns

    January 9, 2015

    Beacons are poised to take flight in airports in 2015, streamlining travel experiences while opening up opportunities for marketers to deliver personalized offers and gain valuable consumer insight.

  • Travel industry shows rest of pack how to leverage mobile data

    January 9, 2015

    The travel industry is setting itself apart from the pack in its ability to leverage mobile data to drive customer engagement, loyalty and satisfaction, according to a report from Forbes Insights and Turn.

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