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Travel

• Norwegian Cruise Line connects consumers to brand via mobile app

  May 3, 2013

  Norwegian Cruise Line is letting consumers explore and plan their dream vacation with a new mobile application.

• Lufthansa revamps mobile presence with new features to better address needs

  February 11, 2013

  Lufthansa has overhauled its mobile Web site and applications, giving them a new look and additional functionality to meet the needs of customers in what is an increasingly important communication and sales channel for the company.

• San Antonio visitors bureau sees 60pc engagement rate for rich media campaign

  February 7, 2013

  A recent rich media mobile ad campaign from the San Antonio Convention and Visitors Bureau saw more than 60 percent of targeted consumers engage with the ad, spending an average of 19 seconds interacting with the creative.

• JetBlue exec: Mobile is discovery piece for travelers

  January 22, 2013

  NEW YORK – A JetBlue executive at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference last week said that while the current focus in mobile is on discovery, the number of consumers using the medium to book flights is increasing.

• Delta Air Lines steps up mobile initiatives with app efforts

  January 14, 2013

  Delta Air Lines has revamped its iPhone and iPad applications with device-specific features that aim to elevate the traveling experience.

• Hyatt makes it easy for guests stay in touch via new mobile postcard app

  December 27, 2012

  Hyatt Hotels is giving guests a way to create and share digital as well as print postcards via a new mobile application called The Canvas Art of Living Postcard.

• Delta enlists print ads to increase app downloads

  October 30, 2012

  Delta is centering a new print campaign around QR codes that helps educate consumers about the airline’s mobile boarding options.

• Avis sets sights on iPad for national multichannel campaign

  August 29, 2012

  Car rental company Avis is banking on Apple’s iPad as an interaction tool with a new campaign that uses the device's features to drive brand awareness.

• Travel industry increased spend 200pc year-over-year: Millennial Media

  July 31, 2012

  The travel industry is constantly growing and marketers are increasingly implementing various mediums, including mobile advertising as a way to drive consumer engagement and brand awareness, according to new research by Millennial Media.

• San Diego Zoo sees success with mobile app

  July 30, 2012

  The San Diego Zoo launched its mobile application in December and, to date, it has seen more than 65,000 downloads.

• AAA expands mobile repertoire with motorist app

  July 19, 2012

  AAA is building up its mobile presence with a new application that gives motorists access to all of its services in one place.

• Southwest Airlines builds email database via mobile initiative

  June 26, 2012

  Southwest Airlines is aiming to bolster its email list by running a mobile ad campaign that encourages consumers to sign-up.

• Rand McNally targets motor home owners via RV dealer-locator app

  June 22, 2012

  Rand McNally is teaming up with the Recreation Vehicle Dealers Association of North America for a mobile app that will provide motor home owners easy access to RV dealers and service providers.

• Club Med boosts accessibility for on-the-go users with mobile site

  June 19, 2012

  Club Med continues to build its presence in mobile, having launched a new mobile site to complement its existing iPhone and iPad applications.

• Sunwing Vacations looks to enhance mobile marketing efforts via cross-channel initiative

  June 5, 2012

  Sunwing Vacations is looking to drive its cross-channel marketing efforts via a new mobile initiative the company is rolling out nationwide.

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