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Travel

  • Uber driving local commerce, boosting mobile presence through YP app

    April 13, 2015

    Uber is continuing to build its presence in the mobile marketplace by allowing consumers to order rides to businesses in their area from the YP local search mobile application, meeting accelerated demand for integration of mobile functionality and service.

  • Marriott International’s second film tantalizes millennials with value, creative

    April 13, 2015

    Marriott International’s plumbing of a new sector of digital marketing continues with the release next month of a second original short film, French Kiss, extending an outreach to younger consumers via YouTube.

  • United Airlines set to leverage data to fly past rivals on mobile

    April 8, 2015

    United Airlines’ relentless focus on satisfying customers on mobile has positioned it to leverage data to stand out in an industry struggling to catch up with the hotel sector and traditional retailers after years of severe cost-cutting, Mobile Marketer's analysis shows.

  • Marriott flies out travel publication content to social media users

    March 26, 2015

    Marriott International is ramping up efforts to connect with users on mobile by making content from its Marriott Traveler destination and lifestyle publication available on its social media pages as well as its blog and mobile-optimized site, proving that consumers are searching for snackable news on social.

  • Marriott works out fitness-first incentives for travelers on mobile

    March 9, 2015

    Marriott hotels in San Francisco are helping travelers keep their fitness goals on track with a campaign that rewards participants for engaging with fellow wellness enthusiasts on mobile.

  • Le Méridien Hotels spikes travel fever with Instagram contest

    March 4, 2015

    Le Méridien Hotels and Resorts is leveraging a social media contest on Instagram, enticing users to interact with a professional photographer to celebrate its new Follow Me video campaign in the hopes of winning rewards points for the brand's mobile loyalty platform.

  • Google's updated flight-search tool spikes fear among booking apps

    March 2, 2015

    Google is making a stronger stake in the mobile travel sector by rolling out an updated flight-search tool that will enable consumers to use their mobile devices to search for fare prices and a slew of flight options and may cut into the crowded sector of booking applications.

  • Starwood Hotels fulfills event requests and personalization via new app

    February 27, 2015

    Starwood Hotels is making a strong push to spruce up events and conferences held at its properties with its new ProMeetings mobile application, which enables event planners who belong to the brand’s rewards program to submit requests directly to employees for immediate fulfillment.

  • Starwood Hotels puts Uber in driver’s seat with loyalty partnership

    February 26, 2015

    Starwood Hotels and Resorts and Uber are teaming up to offer the hotel brand’s Preferred Guest members the ability to earn more rewards points each time they take a ride with an Uber vehicle, displaying that cross-partnerships are imperative for marketers in the transportation and hospitality industries.

  • Tourism organizations' uninspired mobile strategies promise bad trip

    February 17, 2015

    Despite many cities and states rolling out standalone mobile applications designed to ramp up tourism and awareness of landmarks, experts believe that they lack the full functionality needed to survive in the competitive travel space, although this may be mitigated by tapping beacon and geo-targeting technology.

  • Q&A: How Expedia’s mobile focus has catapulted it to top status

    February 17, 2015

    Expedia’s dedication to connecting with consumers weekly via social media channels and growing focus on smartphone and tablet applications have contributed to its status as the juggernaut to beat in the mobile travel sector, suggesting that the brand will continue to move from strength to strength in 2015.

  • Marriott ramps up mobile storytelling with trailer for first short film

    February 12, 2015

    Marriott International is entering a new sector of digital marketing with a trailer for its original short film Two Bellmen, which will be available in its entirety in March on the brand's mobile-optimized Web site and YouTube.

  • Gansevoort Hotel leverages mobile concierge for express checkout, poolside ordering

    February 10, 2015

    Gansevoort Hotel Group and Standard Hotels are among the brands cottoning on to the mobile concierge trend taking the hospitality industry by storm by integrating with service-on-demand application Alice to bring guests convenient features, including poolside ordering and express checkout.

  • TripAdvisor acquires journaling app Rove, eyes role as extended travel companion

    February 3, 2015

    TripAdvisor is ramping up to become an extended travel companion for its customers and stand out from the growing sector of travel marketers by acquiring journaling mobile application Rove, which enables users to log their movements based on GPS coordinates and other data.

  • Hilton sees more than one-third of guests use digital check-in

    January 27, 2015

    As Hilton Worldwide rolls out its digital check-in function to more than 4,100 of its properties around the globe, more than one-third of guests are embracing the ability to use their mobile device to bypass the front desk.