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Travel

• Orbitz singles out hotel bookings via iOS app

  February 7, 2012

  Online travel Web site Orbitz is segmenting its business into a hotel-only application to meet the growing need of the company’s same-day mobile hotel bookings.

• Let’s Go apps simplify traveling for young adults

  February 2, 2012

  Let’s Go has rolled out apps for five cities that help travelers find deals on accommodations.

• Club Med: Apps are key in consumer purchase cycle

  January 27, 2012

  All-inclusive resort giant Club Med has launched applications for Apple’s iPhone and iPad to help consumers discover, share and book vacations.

• New Jersey mobilizes state parks with Android, iPhone app

  January 3, 2012

  The state of New Jersey is using a mobile application to encourage a new group of younger, tech-savvy users to visit state parks.

• Google engages holiday travelers via airport Wi-Fi ads

  December 21, 2011

  Google has teamed up with NORAD and a new Wi-Fi advertising network to let travelers at the Charlotte, NC, airport track Santa this holiday season.

• Massachusetts Bay Transit Authority enhances mobile site for easier access to information

  November 29, 2011

  The Massachusetts Bay Transit Authority has rolled out a new mobile-optimized site to let consumers stay on top of transportation information.

• LA Mobile Marketing Forum: A preview

  November 3, 2011

  The 2011 Mobile Marketing Association’s Mobile Marketing Forum in Los Angeles Nov.16-17 will focus on understanding that mobile is not homogeneous, with speakers from Paramount Pictures, JetBlue Airways, OgilvyOne and Cars.com presenting.

• Illinois Department of Tourism builds on mobile strategy via Android app

  October 17, 2011

  The Illinois Department of Tourism has expanded its mobile strategy with an Android application after releasing an iPhone app two months ago.

• IPad users more likely to book travel using their devices: study

  September 29, 2011

  A new report by Greystripe found that there is a dramatic link between travel activities and tablet usage.

• Hilton Garden Inn educates business travelers via mobile app

  September 29, 2011

  Hotel chain Hilton Garden Inn is targeting business travelers with an iPhone and iPad application that breaks down business jargon to keep users in the know.

• American Airlines promotes mobile offerings via multichannel sweepstakes campaign

  September 1, 2011

  American Airlines is educating consumers about the company’s mobile offerings via a new multichannel campaign.

• AAA, Sprint reward consumers with mobile offers

  August 23, 2011

  Motor and travel organization AAA is continuing its partnership with Sprint to offer consumers mobile deals for signing up for its programs.

• Illinois Department of Tourism offers travelers information via mobile app

  August 15, 2011

  The Illinois Office of Tourism is helping travelers find their way around via an iPhone application that serves as a resource tool.

• JetBlue sees 39K interactions with mobile ad unit

  August 9, 2011

  JetBlue saw more than 39,000 interactions with its rich-media mobile ad unit, which highlighted the company’s “Celebrity Baggage” campaign.

• National Geographic helps adventurers navigate outdoors via mobile app

  August 4, 2011

  The National Geographic Society is helping consumers navigate their outdoor adventures with downloadable maps via an iPad and iPhone application.

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