Apogee Jets is breaking into the mobile space with an iPhone application and responsive Web site designed to push information out to travelers as quickly as possible.

Up until now, Apogee Jets? clients booked through the company?s Web site and then called to request a jet. Now, app users can send in a request and get information on the whereabouts of a jet in real-time.

?There are potential people who just don?t use www anything anymore, and they would rather just have the instant gratification of an application,? said Kevin Parrott, president of Apogee Jets, Miami.

?Push notifications and pushing the instant information is the new now,? he said. ?We have to have a Web site because there are still people who just want a Web site, [and] not everyone has a smartphone. But more often that not, people just want to open up their applications on their phones and get instant information.?

Apogee Jets provides private jets and aircrafts to clients. The company claims to have access to more than 5,500 corporate and privately-owned jets and airplanes.

Appy travels
Consumers are increasingly making more last-minute travel decisions nowadays, giving mobile the opportunity to lock in quick sales.

According to Mr. Parrot, Apogee Jets? clients typically call to reserve a jet a few hours before they want to leave.

The app is available for free download from Apple?s App Store, and consumers can filter the results by destination, date and passenger count to find an available jet.

The search feature also includes GPS to detect where a consumer is, indicating which city a flight needs to be made from.

Moreover, travelers can set their favorite airports, view real-time market data and calculate the cost of a flight through the app.

There is also information on flight time and photos of the aircrafts within the app.

?It significantly streamlines the process because now [the consumers] are already educated,? Mr. Parrott said. ?It makes all of our jobs more efficient.?

Responsive thinking

The Apogee Jet Web site?s new responsive design caters specific content to a consumer based on what type of device they are using.

Via the site, consumers can learn more about the company, its services and safety information. Clients can also log-in to the app to make a payment.

Additionally, Apogee?s Web site features a page with recommended apps for travelers.

These include games, entertainment and news apps. For example, Apogee Jets recommends the Financial Times, NPR and Bloomberg Finance news apps.

When consumers click on an icon of the app on the site, they are dropped automatically into Apple?s App Store where they can download the app.

According to the company, one of the main selling points on going responsive was the focus on serving up bits of content that are tailored towards specific groups of consumers.

?We really don?t know where our customer is - I don?t know if my customer is walking down the street looking for a jet on his phone or if it?s something [that he does] at work,? Mr. Parrott said.

?So this made sense for us to have an optimal viewing experience,? he said. ?People spend more time on the move with mobile devices, and responsive Web sites allow you to use it whenever and wherever they want.?

Final Take
Lauren Johnson is associate reporter on Mobile Marketer, New York