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Licensed car-service apps challenge Uber?s dominance
As new application-based taxi services such as Uber and Lyft face challenges for not following regulations, a more conservative approach from Carmel Limousine shows that it may be worth it to work within the legal system.
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Somo exec: IBeacon messaging friction reduced, presenting opportunities and challenges
NEW YORK ? A Somo executive at the fifth annual Mobile Marketing Day conference said that Apple?s iOS 7 update is good news for marketers just now beginning to leverage iBeacons, but could squash future efforts at owning the experience.
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Mobivity exec: Merchants narrow in on quality text messaging conversations
A Mobivity executive at the fifth annual Mobile Marketing Day conference said the chaos following last year?s Telephone Consumer Protection Act update is beginning to even out, with savvy marketers focusing more intently on quality versus quantity. 
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YPlan exec claims real-time data is linchpin to mobile commerce
NEW YORK ? YPlan?s head executive at the fifth annual Mobile Marketing Day conference revealed how the company plans to roll out its events-based mobile application to markets outside of New York, London and San Francisco. 
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