Travel
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ParksByNature Network increases park safety via app
July 27, 2011
ParksByNature Network is using alerts and location-based features to help state park visitors stay safe during their trips.
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National Rail Enquires bolsters traveling via BlackBerry app
July 19, 2011
Transportation company National Rail Enquires is letting travelers access train information via a BlackBerry application that lets them track schedules and plan trips in England, Wales and Scotland.
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Vail Resorts engages skiers via multichannel mobile strategy
May 27, 2011
Vail Resorts has rolled out a multichannel strategy that includes two mobile applications and an optimized site in an effort to engage its guests while they are staying there.
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Starwood rewards loyalists via Foursquare contest
May 19, 2011
Starwood Hotels & Resorts is rewarding members of Starwood Preferred Guest loyalists by offering free points and free-night awards for those who check in to properties worldwide via Foursquare.
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Choice Hotels exec: User interface, branding is key for first-time mobile customers
April 29, 2011
SAN FRANCISCO - A Choice Hotels executive at the Mobile Shopping Summit said that the first interaction between many of its customers and the brand is via mobile, adding that user interface and branding becomes more important in capturing user engagement from the beginning.
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Mobile plays key role in Visit Orlando marketing campaign
April 28, 2011
Visit Orlando is using mobile marketing and advertising to spearhead its latest campaign to attract visitors to the destination.
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Holland America incorporates Microsoft Tags to encourage social sharing
March 22, 2011
Holland America Line’s new marketing effort incorporates Microsoft Tags in its print advertising to connect consumers with more information about cruise options and onboard amenities via a mobile Web-based experience.
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United Continental accommodates international travelers via mobile enhancements
March 21, 2011
United Continental Holdings Inc. is expanding its mobile services to let international travelers check-in to a flight via their smartphone.
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US Coachways claims first mobile customer service system in bus transportation industry
March 9, 2011
US Coachways is attempting to trail-blaze the next generation of customer engagement and group tours by using mobile across its enterprise from customer acquisition to post-engagement customer satisfaction capture.
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New York Times Travel Show taps mobile to engage attendees
February 24, 2011
The New York Times Travel Show is launching a mobile expo guide and messaging program for the eighth-annual event Feb. 25-27 at the Jacob K. Javits Convention Center in New York.
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British Airways mobile email campaign garners 250K app downloads
February 11, 2011
A British Airways mobile email campaign promoting the airline’s mobile application garnered a 50 percent open rate and 70,000 click-throughs, which resulted in approximately 250,000 downloads of the app.
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TripAdvisor, EveryTrail partner to expand mobile travel offers
February 9, 2011
TripAdvisor has partnered with EveryTrail to provide on-the-go travelers with mobile guides and walking tours.
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Hertz, Marriott collaborate on series of travel services apps
January 20, 2011
Hertz and Marriott are partnering to promote a new paid iPhone application offering travel-related services via display ads and a social media promotion targeting visitors to Hawaii.
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MGM Resorts supports new loyalty program and sweepstakes with mobile
January 13, 2011
MGM Resorts International is using the mobile medium to support the rollout of its loyalty rewards program M Life and has introduced a sweepstakes to coincide with the launch.
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California State Parks Foundation distributes information guide via mobile
January 11, 2011
California State Parks Foundation has rolled out an iPhone application that lets users take trail guide information with them while they explore state parks and beaches across California.
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