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• St. Regis caters to affluent travelers’ every whim with mobile app - Luxury Daily

  January 6, 2011

  Luxury Daily today - St. Regis caters to affluent travelers’ every whim with mobile app; Will luxury spending retain strong holiday momentum?

• Mandarin Oriental emphasizes importance of mobile to luxury marketing strategy - Luxury Daily

  January 3, 2011

  Mandarin Oriental emphasizes importance of mobile to luxury marketing strategy; Top 10 luxury ecommerce sites of 2010.

• Air Canada pushes iPhone app via National Post iPad sponsorship

  December 27, 2010

  Air Canada is the exclusive launch sponsor of The National Post’s new application available for Apple’s iPad, iPhone and iPod touch.

• Starwood’s Aloft encourages Foursquare check-ins with exclusive offers

  December 13, 2010

  Starwood Hotels & Resorts Worldwide Inc.’s Aloft hotel brand is rewarding Foursquare check-in via a 20 percent discount at the w xyz bar.

• Mandarin Oriental Hotels gives holiday travelers rewards for virtual check-ins - Luxury Daily

  December 6, 2010

  Mobile Commerce Daily today - Mandarin Oriental Hotels gives holiday travelers rewards for virtual check-ins; Black Friday profits prove personalized shopping is beneficial for luxury brands.

• NYC & Co. partners with American Express for holiday campaign featuring mobile

  December 3, 2010

  NYC & Co. has partnered with American Express to support local business and engage New Yorkers and visitors with special year-end offers Dec. 1-24.

• Hertz breaks multichannel location-based campaign to increase car rentals

  November 23, 2010

  Hertz has partnered with HopStop for a major mobile advertising campaign spanning both companies’ operations in London, Paris, New York, Boston, Chicago, San Francisco and Washington.

• SMS case study - AnMarc Travel Technology

  November 9, 2010

  See how AnMarc Travel Technology LLC integrated SMS chat into its customer-care platform to cut costs and ensure seamless communication with its customers.

• Lufthansa repositions brand image abroad with mobile

  November 3, 2010

  European airline Lufthansa went mobile after discovering that it lacks brand recognition and has high price-point perception among consumers.

• Southwest Airlines exec: Gear mobile app strategy towards rewarding loyalists - Mobile Commerce Daily

  October 28, 2010

  Mobile Commerce Daily today - Southwest Airlines exec: Gear mobile app strategy towards rewarding loyalists; Journeys, CBS execs: Integrate mobile across all sales channels.

• Kerala Tourism uses mobile ads to drive viewership of video promo

  October 8, 2010

  The Kerala Tourism Board and its agency MobMe are running a campaign to drive viewership of the brand’s short film promoting tourism across Apple mobile devices.

• Bing updates iPhone app to make travel planning easy

  September 28, 2010

  Bing rolled out an update for the Bing for Mobile iPhone application to bring consumers an improved mapping experience and travel features.

• British Airways uses mobile to build email database

  September 16, 2010

  British Airways' “Face of Opportunity” campaign is an example of how brands can use mobile to build up their email databases.

• Travel industry benefits from SMS/email marketing integration: Lyris exec

  September 2, 2010

  The travel and tourism industry should adopt SMS as a complement to its email marketing strategies, according to an executive at online marketing firm Lyris.

• Ford House museum targets younger consumers with iPhone application

  August 19, 2010

  The Edsel & Eleanor Ford House is looking to attract young visitors to its historic property with a video-heavy mobile application.

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