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Travel

• Virginia's Fairfax County promotes tourism via iPhone app

  August 16, 2010

  Virginia’s Fairfax County is promoting tourism and local business with a new iPhone application.

• TripAdvisor taps Nokia’s global presence to reach travelers worldwide

  August 3, 2010

  Online travel destination TripAdvisor has teamed up with Nokia to make its service available to travelers all over the world.

• Wynn Las Vegas resort targets new business with mobile app

  July 28, 2010

  Wynn Las Vegas resort and casino is targeting vacationers with an application to generate new business and improve the customer experience.

• Days Inn aims to increase bookings with mobile coupon incentive

  July 21, 2010

  Wyndham's Days Inn ran a mobile local search ad campaign that was meant to give consumers an incentive to book rooms at Days Business Alliance properties.

• Europ Assistance applies freemium model to new travel app

  July 12, 2010

  Travel adviser and insurance provider Europ Assistance has launched a free trip organizer application that includes additional functionality after a premium upgrade.

• American Airlines expands mobile boarding passes to four airports

  July 7, 2010

  American Airlines has expanded its mobile boarding passes to four more airports, providing more consumers the option to expedite travel by using their handsets.

• Gowalla partners with USA Today for travel content, upgrades apps

  July 7, 2010

  Gowalla has teamed up with Gannett’s USA Today to bring airport guides and other travel information to its platform and upgraded its various smartphone applications.

• Google’s ITA acquisition to affect travel-related mobile search

  July 6, 2010

  Google’s pending acquisition of flight information software company ITA Software for $700 million could have a significant impact on travel bookings driven by mobile search.

• Pittsburgh International Airport enters mobile to keep travelers updated

  July 6, 2010

  Pittsburgh International Airport is introducing a mobile Web site for consumers who want travel alerts and promotions.

• SMS case study – Mississippi Development Authority

  June 23, 2010

  See how the Mississippi Development Authority’s tourism division was able to promote spring tourism via a multichannel effort which centered on SMS.

• Carnival Cruise Lines claims mobile search ads increase bookings 175 percent

  June 21, 2010

  Carnival Cruise Lines aimed to increase bookings when it tapped Google to deliver platform-specific ads such as click to call to mobile users searching for travel information.

• American Airlines mobile banner ads drive BlackAtlas site registrations

  June 18, 2010

  American Airlines ran a mobile advertising campaign to generate broad awareness of its BlackAtlas.com social media site.

• “This is Canada” campaign integrates mobile into print ad buy

  June 7, 2010

  Sunday’s Los Angeles Times included a cover sheet folded around the paper, providing four pages of ad space on which the CTC launched a campaign that integrates QR codes to directly connect readers with mobile content.

• Intercontinental Hotel Group pushes for loyalty with mobile social network promo

  May 28, 2010

  When a hospitality giant such as Intercontinental Hotel Group pushes its largest loyalty program via a mobile social network, it validates the channel.

• Southwest Airlines taps SMS to streamline customer service

  May 6, 2010

  Southwest Airlines is using SMS to cut airport wait time and inbound passenger calls.

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