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• Portals and directories lead mobile advertising spend in 2010: Study

  April 30, 2010

  Portals and directories, travel, entertainment and telecommunications lead mobile advertising spend in quarter one of 2010, according to Millennial Media.

• Hilton extends mobile strategy with 360-degree campaign

  April 29, 2010

  Hilton Hotels is sponsoring MSNBC’s revamped mobile platform via display banners and cobranded rich-media ad units that are an extension of the brand’s mobile strategy.

• Mobile driving evolution of airline business

  April 16, 2010

  Many airlines are going mobile to accommodate the growing trend of tech-savvy consumers and are expanding their mobile marketing strategy to retain customer loyalty.

• TWC offers app users chance to win Disney cruise

  April 2, 2010

  The Weather Channel is running internal spots within its iPhone application, promoting a sweepstakes for a chance to win a Disney cruise.

• United Airlines expands mobile offerings in time for spring break travel

  March 18, 2010

  Just in time for the start of the busy spring break travel season, United Airlines has introduced mobile check-in and mobile boarding passes.

• TomTom upgrades app to avoid traffic delays

  March 17, 2010

  TomTom has enhanced its mobile application to provide real-time traffic and local search, which it claims helps consumers avoid traffic delays and find the fastest routes.

• American Airlines expands mobile boarding passes to 19 airports

  March 12, 2010

  American Airlines has expanded its bar code-enabled mobile boarding passes to 19 additional airports to provide consumers a simpler traveling process.

• Alaska Airlines expands mobile strategy to retain customer loyalty

  March 11, 2010

  Alaska Airlines and Horizon Air are debuting three mobile applications in an effort to retain customer loyalty and give travel-warrior customers the tools they want most.

• Hilton Garden Inn mobilizes business centers for guest convenience

  March 9, 2010

  Hilton Garden Inn launched PrintSpots mobile printing to provide better convenience for its guests.

• Expedia takes travel planning to new heights with mobile

  March 2, 2010

  Expedia is bringing ease and convenience to consumers with its first-ever iPhone application targeting modern travelers.

• Continental Airlines expands mobile boarding pass program

  February 26, 2010

  Continental Airlines claims it is the first carrier to offer mobile boarding passes on nonstop flights from Britain to the United States.

• Red Jacket Resorts rewards loyalists via mobile

  February 24, 2010

  Red Jacket Resorts has created a mobile rewards club for guests that it is promoting via a multichannel effort.

• Alaska Airlines aims for cost savings with new mobile initiatives

  February 22, 2010

  Alaska Airlines and Horizon Air Flights are letting high-tech travelers access boarding passes from their mobile device to expedite the airport check-in process.

• PA to promote tourism with Groundhog's Day mobile campaign

  January 29, 2010

  More than 15,000 consumers are signed up to receive a text alert from the world’s most famous groundhog, Punxsutawney Phil, in a campaign to promote Pennsylvania tourism.

• National Geographic takes best-seller World Atlas mobile

  January 25, 2010

  National Geographic has released the World Atlas application, the latest offering in the publisher’s ever-growing mobile platform.

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