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• SkyMall enters mobile commerce at 30,000 feet - Mobile Commerce Daily

  January 13, 2010

  Today in Mobile Commerce Daily - SkyMall enters mobile commerce at 30,000 feet; Sears, Target tie for third place: 2009 Mobile Retailer of the Year.

• TSA uses mobile to gauge confidence in air travel security

  January 5, 2010

  A new iPhone application, Survey on the Spot, is letting travelers voice their thoughts on Transportation Security Administration screenings.

• De La Plata takes stab at location-based service market

  January 4, 2010

  De La Plata Enterprises has rolled out its Near To Here iPhone travel app that uses location-based services to make content more relevant and personalized.

• SMS case study – Hotel Casa del Mar

  December 16, 2009

  See how Hotel Casa del Mar was able to drive engagement and revenue using a text-to-short code MMS video promotion.

• Mobile advertising case study: Continental Airlines

  December 8, 2009

  Learn how Continental Airlines increased brand awareness, mobile site awareness and purchase intent through targeted mobile advertising.

• Continental Airlines expands mobile boarding pass service

  December 2, 2009

  Continental Airlines has expanded its mobile boarding pass service to Frankfurt Airport, becoming the first U.S. carrier to offer paperless boarding passes outside of the United States.

• Marriott exec reveals multichannel mobile strategy for SpringHill Suites

  November 25, 2009

  A Marriott executive discussed the strategy behind a multifaceted mobile campaign to promote the SpringHill Suites brand in an exclusive interview.

• Google Earth iPhone app gets a face-lift

  November 18, 2009

  Just over a year ago, Google launched the Google Earth application for Apple's iPhone and iPod touch, and now the company has launched version 2.0.

• Disney, Verizon partner to bring magic of mobile to parks

  November 16, 2009

  Walt Disney Parks and Resorts has teamed up with Verizon Wireless to launch the Mobile Magic application.

• American Airlines launches sweepstakes to promote mobile initiatives

  November 13, 2009

  American Airlines and Research In Motion’s BlackBerry are collaborating on a promotion aimed at introducing travelers to the new AA.com Notification Center.

• STA Travel targets iPhone users with mobile ad campaign

  November 12, 2009

  STA Travel, a global travel specialist for students and young people, is turning to mobile advertising to promote flights to its key global destinations.

• Eldorado hotel integrates mobile with existing email marketing initiatives

  November 10, 2009

  The Eldorado Hotel & Casino is effectively using mobile alongside its email marketing campaigns for a more integrated approach to digital marketing.

• Virgin Atlantic launches iPhone app for nervous flyers

  November 4, 2009

  Virgin Atlantic Airlines has made its Flying Without Fear course into an iPhone application.

• Altar Boyz musical runs video ad within NYC tourism app

  October 29, 2009

  Off-Broadway musical "Altar Boyz" is running a promotional video within CityShow NYC, a GPS application for iPhone that is an audio/visual guide to New York City.

• Continental Airlines mobile ads more effective than online

  October 28, 2009

  Continental Airlines mobile ads were five-to-ten times more effective than online at generating responses from Hispanics, a demographic that tends to be heavy users of wireless devices.

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