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Travel

  • Why travel marketers must leverage city-specific targeting to increase ROI

    June 9, 2015

    As location-based targeting becomes more attractive to brands, the travel sector is perhaps best-suited to leveraging specific geofencing tactics to snatch up consumers in nearby vicinities looking for last-minute activities or accommodations.

  • Marriott’s mobile welcome built on wooing bookings back from OTAs

    June 8, 2015

    Marriott International has become a mobile leader by taking the time to think about the customer experience at a hotel and finding ways to simplify it, but needs to improve an inconsistent user experience, Mobile Marketer’s analysis shows.

  • Priceline.com turns attention to Android Wear to assist last-minute travelers

    June 5, 2015

    Priceline.com is turning its attention to the untapped market of Android Wear wearables as it rolls out a companion application tapping Google map technology and geofencing to assist forgetful travelers.

  • Last-minute hotel apps’ personalization rings true for mobile users: report

    June 1, 2015

    A report from Key Lime Interactive reveals that travel and hospitality marketers with mobile applications must offer a personalized experience, loyalty program integration and last-minute deals to ensure a streamlined shopping process and maintain coveted space on consumers’ smartphones as competition grows.

  • How geofencing can boost mobile’s influence on travel sector

    May 20, 2015

    NEW YORK – Digital marketing executives at the Mobile Media Summit Upfront at Internet Week 2015 conference suggested that geofencing could be an optimal solution to enhance mobile’s influence on the travel sector, as location-based targeting takes off and more resorts become comfortable with sending personalized deals to consumers in the vicinity.

  • How Marriott is using mobile messaging to transform visiting a hotel

    May 15, 2015

    Marriott Hotels is redefining the hotel visit with mobile at the center, enabling members of its loyalty program to engage in real-time conversations with staff before, during and after a visit through the brand’s application.

  • Amazon, JetBlue partnership brings Prime Instant Video to skies

    May 6, 2015

    JetBlue is partnering with Amazon to bring the ecommerce giant's Prime Instant Video service to airplanes this year, enabling fliers who are Prime members to access tens of thousands of television shows and movies via their mobile devices while in-flight and further augmenting the airline sector’s move to mobile-enhanced entertainment systems.

  • Canopy by Hilton introduces itself by showcasing local culture via social influencers

    May 6, 2015

    Hilton Worldwide’s Canopy by Hilton subsidiary is ramping up brand awareness by unrolling a three-month social media campaign that showcases local tastemakers’ food, art and designs on Instagram, Twitter and Facebook in locations that will soon become home to new properties, displaying the potency of social influencers.

  • USA Today delivers content to travelers’ pockets with new blog

    May 5, 2015

    USA Today’s travel section has relaunched its Business Travel hub with a mobile-optimized blog that focuses on shareable content for social media in an attempt to be the go-to source for frequent travelers.

  • Orlando Int'l Airport hops on beacons bandwagon with new app

    April 29, 2015

    Orlando International Airport is joining the trickle of airports integrating with beacon technology to offer travelers directions to important locations such as ticket counters, baggage claim and gates by teaming up with Aruba Networks to leverage its “blue dot” GPS navigation and wireless network.

  • Panama City Beach offers first-person vacation view via GoPro campaign

    April 28, 2015

    Panama City Beach Convention and Visitor Bureau is ramping up to bring flocks of new visitors to the popular springtime location by rolling out a marketing campaign that offers a first-person view of a vacation via GoPro technology and leveraging an Instagram campaign to showcase guests’ beachside experiences.

  • Hilton unfurls Periscope for live stream concert featuring Nick Jonas

    April 23, 2015

    Hilton Worldwide is promoting the Hilton@PLAY concert series, an extension of the Hilton HHonors loyalty platform, by enabling fans to virtually attend a Nick Jonas concert via Periscope, proving the live-streaming mobile application's potency with hotel marketers.

  • Uber driving local commerce, boosting mobile presence through YP app

    April 13, 2015

    Uber is continuing to build its presence in the mobile marketplace by allowing consumers to order rides to businesses in their area from the YP local search mobile application, meeting accelerated demand for integration of mobile functionality and service.

  • Marriott International’s second film tantalizes millennials with value, creative

    April 13, 2015

    Marriott International’s plumbing of a new sector of digital marketing continues with the release next month of a second original short film, French Kiss, extending an outreach to younger consumers via YouTube.

  • United Airlines set to leverage data to fly past rivals on mobile

    April 8, 2015

    United Airlines’ relentless focus on satisfying customers on mobile has positioned it to leverage data to stand out in an industry struggling to catch up with the hotel sector and traditional retailers after years of severe cost-cutting, Mobile Marketer's analysis shows.

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