Aston Martin aims to differentiate brand via iPhone application - Luxury Daily
Reading between the 2010 Luxury Daily headlines shows that high-end marketers were increasingly interested in ramping up their social media strategies in 2010 and that they will continue to do so in 2011.
British ultra-luxury auto brand Aston Martin is targeting tech-savvy consumers with a branded iPhone application that delves into its unique manufacturing process.
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
Today in luxury marketing - State statutes could complicate Saks takeover; Orlando Bloom?s Boss Orange fragrance ad campaign revealed; BMW splits from Oracle after huge America?s Cup win.
The Luxury Daily office is closed Friday, Dec. 31 in observance of New Year?s Eve.
?Tis the season for predictions, so I thought I would share a few thoughts on what to expect with mobile commerce in 2011.