Nissan is running its second iAd campaign, promoting a new car model this time around via rich-media advertising that offers interactivity.

The new iAds are for the Nissan Quest minivan. The ads give consumers the chance to win a Nissan Quest and a Disney family getaway.

?Apple iAd offered Nissan the opportunity to [leverage] an advertising model that sits in an entirely new category between TV and the Internet,? said Steve Oldham, Northeast PR manager at Nissan, Roseland, NJ. ?This platform offers a rich, clean and elegant way to continue to build the Nissan brand and offer interactivity.?

OMD is Nissan?s agency partner.

The ads shine light on the Quest?s spacious interior and fuel efficiency rating.

Using the iAd platform, ads are running in apps from publishers such as The New York Times, giving consumers a chance to win a car.

Consumers can enter to win by filling out a form within the expandable ad unit with their name, email, postal code and date of birth.

Additionally, consumers have the option of opting in to receive updates from Nissan.

No newbie
This is not the first time that Nissan is using the iAd platform.

In August, A Nissan executive discussed the company?s ongoing iAd campaigns geared to drive awareness of its new automotive models among Apple?s desirable demographics.

The iAd campaign promoting the Nissan LEAF, which was the first 100 percent electric car available in the United States, rolled out in early July with the launch of Apple?s iAd platform.

The automaker?s initial push with the iAd Network runs through March of 2011.

?The creative was in the spotlight--it was like a Super Bowl ad where lots of critical eyes reviewed and studied the campaign,? Mr. Oldham said. ?The viral nature of the publicity also acted as a reach extender."

Nissan had the opportunity to leverage a significant amount in free PR with all the bloggers and tech sites testing and reviewing the ads.

?LEAF, Quest and Juke all have early adopters as part of their target,? Mr. Oldham said. ?The Apple audience closely aligns with this.

?In addition, Apple sales are heaviest in the coastal states where LEAF/Juke/Quest are also expected to have the strongest traction,? he said. 

Rheana Murray reported for this story.

Final take
Giselle Tsirulnik is senior editor of Mobile Marketer
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