Mobile Marketing Association honors 2014 Smarties winners

NEW YORK ? The Mobile Marketing Association honored the winners of the 2014 Smarties awards at the SM2 Innovation Summit?s Global Smarties Gala at Highline Stages on Oct. 1.

The Smarties winners represent the year?s most innovative, trailblazing mobile marketing efforts in the agency, marketer, media and technology sectors.

Here are 2014?s winners:

Industry Awards

Marketer of the Year: Unilever

Marketer to Watch: Ford Motor Company

Media Company of the Year: Facebook

Agency of the Year: Razorfish

Best In Show

Hindustan Unilever and PHD India for ?Kan Khajura Tesan? India

Brand Awareness

Gold: Hindustan Unilever and PHD India for ?Kan Khajura Tesan? India

Silver: Mercedes-Benz USA and Razorfish for ?Take the Wheel? USA

Bronze: KIA and MNET for KIA "Game On" Australia

Lead Generation / Direct Response / Conversion

Gold: Mercedes-Benz USA and Razorfish for ?Take the Wheel? USA

Gold: WWF DENMARK & WWF TURKEY and 41? 29! for ?#LastSelfie? Turkey

Product / Services Launch

Gold: Mercedes-Benz USA and Razorfish for ?Take the Wheel? USA

Silver: Qol Devices, Inc. and R/GA for ?Alvio? USA

Promotion

Gold: Virgin Mobile Australia and Starcom Australia in partnerships with OGB & Havas Worldwide for ?Virgin Mobile Game of Phones? Australia

Silver: Old Navy and A2G for ?Tweet For Your Feet? USA

Silver: Unilever / Elidor (Sunsilk) and Manajans / JWT for ?Catch Pink If You Can? Turkey

Relationship Building/CRM

Silver: DeVry Brasil and PorQueNão? for ?DeVry Study Monitor? Brazil

Bronze: Coca-Cola (Japan) Company, Limited and DENTSU INC. for ?My Favorite Cafe - GEORGIA Vending Machine App? Japan

Social Impact/Not For Profit

Gold: WWF DENMARK & WWF TURKEY and 41? 29! for ?#LastSelfie? Turkey

Bronze: NAMI NYC Metro and JWT New York for ?I Will Listen? USA

Wearables Impact on Marketing

Gold: Rip Curl and VML Australia for ?Rip Curl Search GPS? Australia

Silver: Walgreens for ?Balance Rewards? USA

Bronze: Nike and R/GA New York for ?Win the Hour? USA

Cross Media Integration

Gold: Dunkin' Donuts and Hill Holliday for ?#DunkinReplay? USA

Silver: Toyota Corolla and Saatchi & Saatchi LA for ?Corolla Style? USA

Silver: Unilever / Dove and Mindshare for ?Helping Girls Love their Hair Deep Down to the ?Cell-Fie?? Vietnam

Cross Mobile Integration

Silver: Beats Music and R/GA London for ?Beats Music? USA

Bronze: Tastic and Yonder Media in partnership with MediaShop and Tag Promotions for ?Tastic Red Pot Campaign? South Africa

Cross Screen Advertising

Gold: Sony Electronics and UM and Amazon Media Group for ?Sony 4K Ultra HD TV Launch? USA

Silver: Samsung Electronics and Starcom MediaVest Group for ?1st Cross Screen, Real-time Audience Experience App in Turkey powered by Samsung Galaxy S5? Turkey

Bronze: Unilever China Walls Cornetto (icecream) and PHD China for ?Cornetto - Express love in 8 seconds? China

In-App or Gaming Advertising

Silver: BENGAY® and Ansible for ?BENGAY - Championing Movement, In The Moment? USA

Silver: Google Maps App and Essence for ?Google Maps App QuizUp? Campaign England

Bronze: State Farm and Rovio/Angry Birds for ?State Farm & Rovio--Native/Mobile? USA

Messaging

Silver: DoSomething.org and Mobile Commons for ?Mobile Commons & DoSomething.org Text with The President? Campaign USA

Mobile App

Gold: Nike and R/GA New York for ?The Nike SB App? USA

Silver: Beats Music and R/GA London for ?Beats Music? USA

Bronze: Sports Revolution and Sports Revolution for ?CelticLIVE App? England

Mobile Search

Gold: Red Roof Inn and 360i for ?Red Roof Inn Flight Cancellation Coup? USA

Silver: TD Ameritrade and Adobe for ?Leveraging Mobile to Drive Acquisitions? USA

Mobile Website

Gold: Nike and Razorfish Hong Kong for ?Nike Locker Room? Hong Kong

Bronze: Lincoln and Team Detroit for ?Lincoln.com Mobile Site Redesign? USA

Native Advertising

Gold: Google Maps App and Essence for ?Google Maps App QuizUp? Campaign England

Bronze: Jeep Cherokee and The Weather Company for ?Jeep Native Takeover on The Weather Channel App for iPhone? USA

Bronze: Lexus and Electronic Arts for ?Lexus & Real Racing 3's Virtual Test Drive? USA

Tablet Campaign

Gold: Qol Devices, Inc. and R/GA for ?Alvio? USA

Silver: Amoedo and Artplan for ?Pipe Burst? Brazil

Bronze: Lincoln and Team Detroit for ?2013 MKZ/29HD Tablet Magazine Integration? USA

Use of Mobile Social Media

Silver: Old Navy and A2G for ?Tweet For Your Feet? USA

Location Based

Gold: Virgin Mobile Australia and Starcom Australia in partnerships with OGB & Havas Worldwide fpr ?Virgin Mobile Australia? Australia

Silver: NEUTROGENA and Ansible for ?Sun Activated Advertising? USA

Video/Rich Media

Gold: Nike and R/GA New York for ?The Nike SB App? USA

Bronze: Toyota Corolla and Saatchi & Saatchi LA for ?Corolla Style? USA

Innovation

Gold: Qol Devices, Inc. and R/GA for ?Alvio? USA

Silver: Hindustan Unilever and PHD India for ?Kan Khajura Tesan? India

 

Bronze: P&G / Oral-B and Iconmobile Group for ?Oral-B Bluetooth-Connected Electric Toothbrush and Application? USA