What marketers can learn from WeChat?s pervasiveness in China - Mobile Commerce Daily


The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others and marketers are learning how to leverage this to their advantage and recreate this tactics overseas.

Uber?s business model has been paying dividends for the company and wreaking havoc on the taxi industry, and one component of that model is leveraging high-profile partnerships, including its latest with Wendy?s Dave Thomas Foundation.

Regal Cinemas is offering a special bonus to its mobile application users during its 2017 year-long classic film festival.