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Mobile Minutes: Wanda enters ecommerce; YouTube as educator; Apple wearables; Personalization

To compete against Alibaba, Wanda joins forces with Baidu and Tencent
The Dalian Wanda Group, the Chinese real estate, cinema and retail conglomerate controlled by the billionaire Wang Jianlin, announced on Friday that it would enter the e-commerce industry in an $800 million partnership with Baidu and Tencent, two of China?s biggest Internet companies.

YouTube isn?t for kids. And it probably isn?t on most schools? back to school curriculums. But educational content is surprising popular on the Google-owned property.

The iWatch is coming! Scratch that, an iWearable is coming! According to sources at Re/code, we now ?know? that Apple will debut some kind of wearable on September 9. The iPhone 6, in two new sizes, should be enough for one announcement event. But there?s more!

What is the objective of your digital marketing strategy? Do you simply want to be seen? Do you want to reinforce brand values? Or do you want to exploit the extraordinary depth and breadth of consumer data now freely available to create a one-to-one personalized brand experience that attracts and retains customers for life?