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NY Times continues mobile maneuvering with audio series, analysis via SMS

The New York Times is showing no signs of slowing down in its commitment to bringing fact-based journalism to mobile with the debut of a new daily audio series, which will be supported by a subscription text service. 

The Daily premieres today on nytimes.com and the Times mobile applications, or users can subscribe on the podcast app of their choice. The show will be hosted by established Times correspondent Michael Barbaro, who will also share context, analysis and thoughts on some of every day's pivotal moments with Times readers via the SMS program. 

"As with The New York Times report, The Daily will contain both news and analysis," said Samantha Henig, editorial director for audio at The New York Times. "Audio is an inherently intimate medium. 

"With that intimacy comes a level of trust ? trust that your host is someone who won't just spout off facts but will provide information with context, with analysis, with a narrative arc," she said. "That?s the approach that Michael Barbaro will take with this show. 

"The intimacy of the medium also allows our audience to get to know Times reporters, to have those bylines come to life in a way that?s harder to do with the printed word."

The Daily
The show is being described by the Times in sentences as lean as the podcast it describes will aim to be: ?This moment demands an explanation. This show is on a mission to find it. Only what you want to know, none of what you don?t. Hosted by Michael Barbaro. Powered by New York Times journalism. Fifteen minutes a day. Five days a week. Ready by 6 a.m.?

The Daily will consist of two to four segments an episode, highlighting the relevant news of the day. The show will also aim to ?go beyond hard news and cover the breadth of topics covered by The Times.?

The audio series debuts in the midst of a revamp of the Times' content strategy

Mr. Barbaro will also share auxiliary content through the aforementioned SMS program, which users can sign up for via a subscription service. 

Both the program?s brevity and the ancillary SMS content evince a pivot towards a less intrusive news experience ? an adroit play considering the fact that the punditry that has reaped such rewards (and stunted long term prospects) for cable news has no place within the Times newsroom.

Mr. Barbaro is a twelve-year veteran of the Times and has worked in many capacities for the newspaper of record; most recently, he was a national politics reporter covering the presidential campaign. He also hosted The Run-Up, the politics show that The Times launched in August. 

Fact-based journalism
The New York Times is also experimenting with Internet of Things integration ? The Daily will be available as a Flash Briefing on Alexa-enabled devices and on Google Home, powered by the Google Assistant. Starbucks also announced earlier this week that it would be integrating with Amazon?s voice-enabled AI platform, rolling out the ordering product to a select few customers earlier this week (see story). 

The Daily marks the Times? second major newsroom development geared toward the mobile platform: in November, it announced a landmark partnership with Samsung to produce and release on 360-degree video a day (see story).

Featuring a still from Tuesday's episode of The Daily 360

"We hope that The Daily will become a part of people?s routines," Ms. Henig said. "For some people, that will mean firing up the New York Times homepage as soon as they wake up and listening on desktop or mobile web. 

"For some it will mean playing The Daily from their Amazon Echo or Google Home while they eat breakfast. For some it will mean listening on iTunes on their commute or lunch break. We want to be on as many platforms as possible so that we can meet listeners where they are."