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The New York Times keeps readers informed about presidential elections via mobile app

Author

Rimma Kats

The New York Times has rolled out an Election 2012 mobile application that aims to be a comprehensive resource for those that are following this year?s presidential campaign.

The Election 2012 Android application is available in Google?s Android Market. The company also has an iPhone application that was released in December.

The New York Times Co. is a multimedia news and information company with 2011 revenues of $2.3 billion, and includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com, About.com and related properties.

In the know
The New York Times rolled out the Android app to provide a one-stop shop for users to read news and analysis of the ongoing 2012 presidential camapgin.

Through the app, readers can browse live results on primary and election nights and view county-by-county maps for every primary and caucus.

Additionally, the app provides voting projections from Nate Silver?s FiveThirtyEight blog.

The app also includes a delegate tracker for the republican nomination, as well as enhanced live blogging with up-to-the-minute analysis during debates and primary nights.

Similar to the iPhone app, the Android application aggregates the New York Time?s campaign coverage, as well as campaign-related columns, Op-Eds and editorials from the Opinion section.

The app is free to download and includes free access to the top six news stories.

Once users download the app, they can choose to subscribe and get full access to all features.

Current updates
The New York Times is not the only company keeping its readers in the know during election time.

Recently, The Washington Post rolled out an iPad app that gives readers a one-stop shop for all their election coverage needs.

The WP Politics app aggregates political content from the Washington Post and combines it with multimedia to let users track the upcoming election via their handsets. The freemium app is available for free to download in Apple?s App Store with the option of paying for additional content (see story).

Final Take
Rimma Kats is staff reporter on Mobile Marketer, New York