Webinar on April 25: Tackling the growing threat of showrooming
Retailers are finding out, much to their chagrin, the threat of Amazon and its shadow tool, showrooming. In training consumers to visit retail stores, examine products, compare the price on Amazon and then not buy it from the bricks-and-mortar outlet, the Internet?s largest retailer is threatening business models up and down the retail chain.
In this hour-long, free webinar on Thursday, April 25 at 2 p.m. to 3 p.m., panelists from Starcom, Razorfish and Yankee Group will discuss how retailers and marketers can address the issue of showrooming and retain the loyalty of their customers in-store and on mobile sites and applications.
?Going toe-to-toe with Amazon is a race to the bottom,? said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York. ?Yet, retailers and marketers must match the agility of the world?s No. 1 online giant, but not on its terms.
?Now is the time to use mobile to turn showrooming on its head ? steering away attention from price toward personalized service, pointing out the benefits of buying on-premise and the resultant instant gratification, and further strengthening the bonds of loyalty with the customer and prospect base via addictive apps and sites.?
To answer key issues, Mobile Marketer has put together this free, hour-long webinar on April 25 at 2 p.m. ET as part of a continuing series produced by this publication.
Date and time
Thursday, April 25 at 2 p.m. to 3 p.m. ET
How to address the issue of showrooming that threatens the business models and customer loyalties of retailers and marketers. Mobile tips to stay on top of the game
? Showrooming: a sleeper threat or an open enemy?
? How does showrooming work?
? What the growing incidence of showrooming says about the consumer mindset
? How retailers and marketers can use mobile tools to combat showrooming
? Examples of mobile-friendly retailers that take on showrooming head-first
? Best-practice tips to engender customer loyalty in the face of showrooming and similar threats
Jason Goldberg, vice president of strategy, Razorfish
Erin Houg, senior vice president and digital director, Starcom Worldwide
Gary Stein, senior vice president of strategy, iCrossing
Rimma Kats, associate editor, Mobile Marketer and Mobile Commerce Daily