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Mobile Marketer's Mobile Women to Watch 2015

Mobile Marketer?s Mobile Women to Watch 2015 list honors smart women executives who are set to make a difference in mobile advertising, marketing, media and commerce in 2015.

As with their predecessors in years past, this cut of honorees shares the same qualities: dedication to craft, ambition, leadership potential and educator. They are also quite aware of their role-model status as mobile becomes a more welcoming and appealing career option for talented women.

The sixth annual Mobile Women to Watch, this list includes executives from General Motors, Target, Walgreens, Starwood Hotels and Resorts, Boston Children?s Hospital, Scripps Network, Horizon Media, Digitas Health LifeBrands, Bottle Rocket, Team Detroit, Outbrain, DigitasLBi, Joule and SessionM.

Also honored this year are executives from Vibes, Plastic Mobile, Taptica, AccentHealth, Wingstop, Opera Mediaworks, Urban Airship, Localytics, Fiksu, Amobee and Fuzz Productions.

These women know their place in history by associating with mobile at the ground-floor level.

Winning hand
Picking the 25 smartest women with potential was not easy. Mobile Marketer invited readers to send in their nominations. The Mobile Marketer team also had its own table of candidates.

Once the deadline expired, the Mobile Marketer team judged the nominees on their merits and whittled the list to those who showed the most promise to push the mobile envelope in 2015.

The list?s responses to questions confirm their choice. While the realities of an emerging medium are acknowledged, so is mobile?s place in the multichannel marketing and retail ecosystem.

THANK YOU to the Mobile Marketer team and our awesome art director for their nominations and judging. All judging was based purely on merit and potential to make a difference.

This Classic Guide is a companion to our Mobile Women to Watch Summit, scheduled in New York for Nov. 4. The roster of speakers includes senior executives from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, and Earth?s Best and Ella?s Kitchen, as well as panelists from Scripps Network, RCA Records, Rhythm NewMedia and Ogilvy & Mather?s Bottle Rocket.

Please read this guide cover to cover. These Mobile Women to Watch are set to distinguish themselves even further in 2015, no doubt realizing that mobile advertising, marketing, media and commerce?s ultimate job is to move product across category.

Mickey Alam Khan