Brief

TeamDom, Virool launch vertical video ad studio

Dive Brief:

Dive Insight:

Demand for vertical video is growing with the popularity of Snapchat, Facebook, Instagram, Spotify and Twitter on smartphones, which people tend to hold in a vertical position instead of horizontally. Since user-based content is being seen more frequently in this format, brands need to adapt to it to engage a mobile audience.

That’s particularly important for brands seeking the millennial demographic and younger people who have driven the popularity of apps like Snapchat and Instagram, in particular. Just like other mobile videos, the vertical format can include interactive features for consumers to swipe, tap, double-click or watch. Engaging video can also drive a direct response with a call to action.

Social media platforms like Facebook are rapidly evolving into major purveyors of mobile video. Last year, 85% of videos that appeared on Facebook were originally posted on its platform, compared with only 10% of videos that first appeared on YouTube, according to Quintly, a social media analytics firm based in Germany. Mobile video advertising will continue to develop as the technology improves and high-speed bandwidth allows for better connectivity with customers.

Filed Under: Campaigns Mobile marketing trends Tech and platform developments
Top image credit: Virool