Barometric Earns MRC Accreditation
Prestigious Industry Oversight Body Grants Accreditation to Barometric for Served Ad Impressions and Clicks
NEW YORK – September 6, 2017 – Barometric, provider of the industry’s most advanced cross-environment tracking and attribution solution, today announced its accreditation by the Media Rating Council, Inc. (MRC) for its measurements of served display and video ad impressions and clicks in desktop, mobile web, and mobile in-app environments, as reported by the Barometric advertising tracking and measurement platform. MRC’s accreditation, which was based largely on the results of an independent third-party audit, included an assessment of Barometric’s compliance with the General Invalid Traffic provisions of the Invalid Traffic Detection and Filtration Guidelines published by the MRC, and, as such, demonstrates Barometric’s dedication to increasing transparency and accountability within the industry.
“We congratulate Barometric for meeting the rigorous industry standards necessary to earn MRC accreditation for its measurement of served ad impressions and clicks,” said MRC Executive Director and CEO George W. Ivie. “MRC’s validation of these metrics evidences Barometric’s commitment to meet the demanding, ever-changing needs of brand marketers who are trying to manage their advertising strategy and spend with more precision and efficiency.”
With the MRC accreditation, Barometric continues to empower brands to pursue digital advertising with comfort and confidence via its advanced measurement capabilities. As marketers continue to require more transparency and accountability against their advertising spend, Barometric’s platform provides the ability to understand and optimize all advertising touch points in a unified manner. Barometric currently processes 3-4 billion ad calls per day, and since 2011, Barometric’s technology has served, tracked, and organized petabytes of data for use by brands to understand cross-environment activity and gain actionable insights.
“The MRC sets the highest standards in the world for advertising measurement validation, so the Barometric team is extremely proud to receive this recognition for our platform,” said Anthony Iacovone, President of Barometric. “Now, with MRC’s accreditation, we’re even better positioned to help brands and agencies best optimize their campaign plans.”
Barometric® is the most advanced cross-environment media tracking and attribution solution in market. Originally developed as an internal tool for AdTheorent’s data-driven digital ad network, Barometric currently processes 3-4 billion ad calls per day. Since 2011, Barometric has served, tracked, and organized petabytes of data for use by AdTheorent’s predictive modeling platform, delivering unparalleled accuracy. Barometric is now offered as an independent hosted service offering for use with all media allowing marketers to leverage Barometric’s transparent, multi-environment methodology to measure cross-channel engagement in real-time, allowing for ongoing optimization and campaign management. Barometric is the only solution capable of collecting mobile IDs across all environments — such as web, app, rich media, video and brand studies — and matching these multiple IDs to a single user, resulting in superior attribution.
About the Media Rating Council (MRC)
The MRC is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.