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Top 15 industry-expert columns of 2009

Published: December 31, 2009

Here are the top 15 columns of 2009 that Mobile Marketer published on mobile advertising, marketing, media and commerce.

How to tailor emails for new mobile platforms

Published: December 29, 2009

By Len Shneyder

Since the launch of the iPhone we have known that not all smartphones are alike: the chasm between cutting edge and old vanguard has become incredibly wide.

Is 2010 going to be the year of Android?

Published: December 18, 2009

With the Android Market reaching just over 16,000 apps and Google launching the Nexus One, expect a full-blown handset battle in 2010 with Apple and Google on the frontlines duking it out.

Youth and mobile philanthropy in Hollywood

Published: September 26, 2008

By Len Shneyder

Hollywood has a longstanding tradition of celebrity philanthropy. A new campaign and foundation, launched Sept. 15, is tapping the latest mobile technology for nonprofit giving.

Mobile plumbing: The limitless depth of the mobile application well

Published: August 22, 2008

By Len Shneyder

A few days ago I called my landlord and told him my bathroom sink was clogged. The next day he sent our neighborhood handyman, Oscar, to replace a section of pipe and snake the drain.

Tips on designing mobile Web sites

Published: July 29, 2008

By Len Shneyder

In a world that is big on standards but short on implementation, I'm going to take a firm stand on what appears to be common oversights in the design of mobile Web sites.

The iPhone factor: To Russia with love

Published: June 13, 2008

By Len Shneyder

The summer is here and I'm on the road. I have a Lonely Planet guide, a digital camera, cargo-conversion pants, sandals, sunglasses, sunscreen, maps, money, a passport - and three iPhones.

Marketers and consumers versus the carriers

Published: May 15, 2008

By Len Shneyder

Eighty-five percent of the U.S. population is paying one carrier or another, but it also means that 85 percent of the population can receive smart and targeted content from savvy marketers.

Being socially mobile: What you can learn from social networks

Published: April 15, 2008

By Michelle Eichner

Social networks have mastered the art of engagement with enviable stats. Mobile? You'd think these fat cats would be resting on their laurels, but they're not.