Tag: 1020 Placec

Total Results: 13

New iPhone OS still lacks Flash, but improves ad capabilities

Published: April 9, 2010

After much speculation, Apple has officially unveiled plans for iAd and the iPhone OS 4, releasing a beta version of the software to its Developer Program members.

Sonic, American Eagle, REI tap LBS to drive foot traffic in-store

Published: February 25, 2010

Sonic, American Eagle Outfitters and REI have all launched location-based mobile marketing initiatives to drive consumers into physical stores.

North Face debuts first LBS campaign for outdoor apparel

Published: February 24, 2010

Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.

What will be the major trends in mobile marketing in 2010?

Published: December 15, 2009

In 2010 brands will allocate larger portions of their digital media plan towards mobile to further capitalize on the most personal marketing medium out there.

Embrace location-based mobile services: ad:tech panelists

Published: November 5, 2009

NEW YORK – Big brands need to lead the way in location-based services on mobile devices, panelists said at ad:tech.

One in 10 Fandango tickets to sell through mobile by year's end: exec

Published: September 18, 2009

NEW YORK – From Papa John’s mobile site that accepts pizza orders, to P&G’s microsite that allows customers to buy products through the Drugstore.com mobile site, mobile commerce is growing.

Apple's iPhone gave birth to current mobile ad landscape: Industry execs

Published: September 14, 2009

Saying that Apple's iPhone has had a tremendous impact on the mobile marketing and advertising industry is an understatement, according to industry executives.

Consumers reveal mobile commerce preferences in new Web series

Published: September 14, 2009

1020 Placecast has launched an online video series where consumers divulge their true feelings about mobile commerce.

How can brands turn ad views into store visits?

Published: June 12, 2009

Driving consumers to mobile Web pages that give a marketer's location and contact information has become quite the trend with fast-food chains, automakers and retailers nationwide.

Alcatel-Lucent, 1020 Placecast partner on location-based mobile advertising

Published: May 21, 2009

Alcatel-Lucent and 1020 Placecast will jointly offer mobile service providers and brands a location-based service that delivers messaging and ads to opted-in consumers.