Tag: 1020 Placecast

Total Results: 11

Sonic, American Eagle, REI tap LBS to drive foot traffic in-store

Published: February 25, 2010

Sonic, American Eagle Outfitters and REI have all launched location-based mobile marketing initiatives to drive consumers into physical stores.

What will be the major trends in mobile marketing in 2010?

Published: December 15, 2009

In 2010 brands will allocate larger portions of their digital media plan towards mobile to further capitalize on the most personal marketing medium out there.

Embrace location-based mobile services: ad:tech panelists

Published: November 5, 2009

NEW YORK � Big brands need to lead the way in location-based services on mobile devices, panelists said at ad:tech.

One in 10 Fandango tickets to sell through mobile by year's end: exec

Published: September 18, 2009

NEW YORK � From Papa John�s mobile site that accepts pizza orders, to P&G�s microsite that allows customers to buy products through the Drugstore.com mobile site, mobile commerce is growing.

Apple's iPhone gave birth to current mobile ad landscape: Industry execs

Published: September 14, 2009

Saying that Apple's iPhone has had a tremendous impact on the mobile marketing and advertising industry is an understatement, according to industry executives.

Consumers reveal mobile commerce preferences in new Web series

Published: September 14, 2009

1020 Placecast has launched an online video series where consumers divulge their true feelings about mobile commerce.

How can brands turn ad views into store visits?

Published: June 12, 2009

Driving consumers to mobile Web pages that give a marketer's location and contact information has become quite the trend with fast-food chains, automakers and retailers nationwide.

Alcatel-Lucent, 1020 Placecast partner on location-based mobile advertising

Published: May 21, 2009

Alcatel-Lucent and 1020 Placecast will jointly offer mobile service providers and brands a location-based service that delivers messaging and ads to opted-in consumers.

Brands run cross-platform location-based ads with 1020 Placecast

Published: April 27, 2009

Kraft Foods, Avis and Budget Rental Cars, Microsoft Windows Mobile, FedEx Kinko's and Hyatt Hotels have all tapped 1020 Placecast to run cross-platform location-based advertising.

1020 Placecast predicts top mobile and online advertising trends for 2009

Published: December 19, 2008

In 2009, look for trends such as new, better metrics to improve and measure ad performance, heightened privacy concerns and mainstream adoption of video advertising on the mobile Internet.