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Tag: 1020 Placecast


Total Results: 11

   Displaying: 1 - 10

Sonic, American Eagle, REI tap LBS to drive foot traffic in-store
Published: February 25, 2010
Sonic, American Eagle Outfitters and REI have all launched location-based mobile marketing initiatives to drive consumers into physical stores.
What will be the major trends in mobile marketing in 2010?
Published: December 15, 2009
In 2010 brands will allocate larger portions of their digital media plan towards mobile to further capitalize on the most personal marketing medium out there.
Embrace location-based mobile services: ad:tech panelists
Published: November 5, 2009
NEW YORK – Big brands need to lead the way in location-based services on mobile devices, panelists said at ad:tech.
One in 10 Fandango tickets to sell through mobile by year's end: exec
Published: September 18, 2009
NEW YORK – From Papa John’s mobile site that accepts pizza orders, to P&G’s microsite that allows customers to buy products through the Drugstore.com mobile site, mobile commerce is growing.

Apple's iPhone gave birth to current mobile ad landscape: Industry execs
Published: September 14, 2009
Saying that Apple's iPhone has had a tremendous impact on the mobile marketing and advertising industry is an understatement, according to industry executives.
Consumers reveal mobile commerce preferences in new Web series
Published: September 14, 2009
1020 Placecast has launched an online video series where consumers divulge their true feelings about mobile commerce.
How can brands turn ad views into store visits?
Published: June 12, 2009
Driving consumers to mobile Web pages that give a marketer's location and contact information has become quite the trend with fast-food chains, automakers and retailers nationwide.
Alcatel-Lucent, 1020 Placecast partner on location-based mobile advertising
Published: May 21, 2009
Alcatel-Lucent and 1020 Placecast will jointly offer mobile service providers and brands a location-based service that delivers messaging and ads to opted-in consumers.
Brands run cross-platform location-based ads with 1020 Placecast
Published: April 27, 2009
Kraft Foods, Avis and Budget Rental Cars, Microsoft Windows Mobile, FedEx Kinko's and Hyatt Hotels have all tapped 1020 Placecast to run cross-platform location-based advertising.
1020 Placecast predicts top mobile and online advertising trends for 2009
Published: December 19, 2008
In 2009, look for trends such as new, better metrics to improve and measure ad performance, heightened privacy concerns and mainstream adoption of video advertising on the mobile Internet.
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