Tag: 2012

Total Results: 22

Microsoft exec: 55pc of feature phone users consume media

Published: April 17, 2012

CHICAGO – A Microsoft Advertising executive at the Results 2012: Mobile Marketing Day conference said that although smartphones lend themselves to rich experiences, advancements in feature phones are aiming to equal the mobile advertising playing field.

Mobile is underspent in marketing budgets: Draftfcb exec

Published: April 16, 2012

CHICAGO - A Draftfcb executive at the Results 2012: Mobile Marketing Day conference said that although mobile accounts for a large chunk of consumer time, the medium is still a grossly small portion of a marketer's spend.

Weather Channel: Cross-platform mobile strategy gives brands reach

Published: April 16, 2012

CHICAGO – A Weather Channel executive at the Results 2012: Mobile Marketing Day conference said that brands can overcome fragmentation by using multiple mobile platforms.

Vibes Media exec: Experimentation is crucial to mobile strategy

Published: April 16, 2012

CHICAGO – A Vibes Media executive at the Results 2012: Mobile Marketing Day conference said that testing different mobile initiatives is imperative for brands to build a solid mobile strategy.

Mobile Marketer, April 3, 2012 - Mcommerce Summit 2012 New York May 3: Amazon's Zappos, Citi, Travelocity, GGP, Alon Bra

Published: April 3, 2012

Post-PC digital marketing will lead the way for innovation: Digitas exec

Published: March 26, 2012

NEW YORK - With a new age of educated and savvy consumers, digital marketing needs to be designed with a post-PC mindset, according to a Digitas executive at the 4th annual Mobile Marketing Day 2012 conference.

Weather Channel: Cross-channel advertising is key to reaching consumers

Published: March 26, 2012

NEW YORK – With the long string of mobile devices and platforms available to marketers, advertisers need to develop campaigns that combine multiple platforms, per an exec from The Weather Channel at the 4th annual Mobile Marketing Day 2012 conference.

Mobile Web is being underserved, undervalued right now: Mobile Marketing Day panel

Published: March 23, 2012

NEW YORK – Panelists at the 4th annual Mobile Marketing Day 2012 conference said that although applications are great, the mobile Web is ubiquitous and is the bare minimum needed to get started in mobile.

JetBlue exec: Mobile is a medium of convenience

Published: March 23, 2012

NEW YORK – A JetBlue executive at the 4th annual Mobile Marketing Day 2012 conference said that the company is constantly looking at ways to innovate in the mobile space and provide a seamless and convenient experience for its busy travelers.

Mobile has the opportunity to reshape a brand: Medialets exec

Published: March 23, 2012

NEW YORK - Brands need to think mobile-first when developing an advertising strategy, according to panelists at the 4th annual 2012 Mobile Marketing Day conference.