Tag: 2D bar codes

Total Results: 43

Advertisers drive 617 percent jump in magazine 2D bar codes: Nellymoser

Published: January 26, 2012

The number of 2D bar codes appearing in magazine advertising rose 617 percent last year while the use of these codes for editorial purposes was flat, according to a new report from Nellymoser.

Five ways to ruin a 2D bar code campaign and how to fix it

Published: September 7, 2011

By Bill McQuain

As 2D bar code campaigns become more popular, many companies are failing to follow the golden rules of implementing mobile codes, leaving consumers frustrated and confused. These are five pitfalls to avoid.

Holland America incorporates Microsoft Tags to encourage social sharing

Published: March 22, 2011

Holland America Line’s new marketing effort incorporates Microsoft Tags in its print advertising to connect consumers with more information about cruise options and onboard amenities via a mobile Web-based experience.

AT&T parades mobile bar code services via B2B iAd campaign

Published: January 25, 2011

AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple's iAd platform.

PepsiCo exec reveals top mobile, social trends for 2011

Published: December 22, 2010

A PepsiCo Inc. executive expects the intersection of mobile and social to play an even bigger role in 2011 than it did in 2010.

Macy’s taps 2D bar codes to help make wishes come true

Published: December 13, 2010

Macy’s has placed a Jagtag in its print ad in am New York newspaper to let consumers watch the Believe video, which is part of the retailer's National Believe Day campaign in collaboration with the Make-A-Wish Foundation.

Constellation Wines rolls out mobile site, promotions via holiday mobile campaign

Published: November 17, 2010

Constellation Wines has debuted a holiday marketing campaign that includes a mobile site and promotions to keep consumers up-to-date with its brand.

Kraft Foods supports no-mobile-left-behind strategy for brand push

Published: November 15, 2010

REDMOND, WA – An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.

Coca-Cola street teams drive 140,000-plus mobile bar code scans

Published: November 10, 2010

Coca-Cola Co. used a street team to get consumers to interact with mobile bar code-enabled out-of-home posters and signage to drive engagement and trial of Coke Zero.

Lifetime taps mobile bar codes to increase viewership of new show

Published: November 2, 2010

Lifetime Television is using 2D bar codes to promote the premiere of its new show “The Fairy Jobmother.”