Tag: 3

Total Results: 138

Tablets are an emerging battleground in mobile: CTIA session

Published: March 24, 2011

ORLANDO, FL – Tablets are not just a fad. In fact, they will be one of the key drivers of revenue growth in the wireless industry going forward, according to an Ovum analyst at CTIA Wireless 2011.

Mobile giving does not cannibalize other donation channels: Nonprofit Mobile Day panel

Published: February 17, 2011

WASHINGTON – Mobile giving initiatives do not cannibalize other fundraising channels such as online and direct mail, according to a panel at Nonprofit Mobile Day.

SMS case study - Eagle Claw Fishing Equipment

Published: January 31, 2011

See how Eagle Claw used SMS to issue a paperless coupon, allowing its marketing approach to be consistent with the environmentally responsible product.

Google’s Android makes a splash at CES to ramp up Apple rivalry

Published: January 10, 2011

Google made the biggest splash at CES by unveiling specs for Android 3.0—a.k.a. Honeycomb—as its device manufacturer partners announced plans for a plethora of 4G smartphones and tablets based on the operating system.

How to engage the connected shopper

Published: December 21, 2010

By Matt Schmitt

By Carrie Chitsey

Retailers and brands must learn how to engage connected shoppers through the entire pre-store, in-store and post-store buying cycle.

Tissot Swiss Watches activates NASCAR sponsorship with QR codes

Published: October 8, 2010

Tissot Swiss Watches is making its sponsorship of NASCAR driver Danica Patrick interactive by placing a QR code on the hood of her racecar.

Mobile SEM to drive Black Friday sales, making site performance optimization essential

Published: October 6, 2010

Brands and retailers need to revamp their mobile search engine marketing and optimization practices for Black Friday and Cyber Monday, and ensure that their mobile Web sites are prepared to handle the resulting spikes in traffic.

What did Chase learn from its iPad sponsorship?

Published: September 14, 2010

NEW YORK - JPMorgan Chase & Co.’s Chase Sapphire achieved high interaction times and click-through rates for its rich-media iPad advertising campaign.

Sybase 365 delivers 1 trillionth mobile message

Published: September 10, 2010

Sybase 365 has processed more than 1 trillion inter-carrier messages since the company launched its SMS interoperability messaging hub in 2001.

Demand-side platform will lead to increase in mobile ad spend: Joule CEO

Published: September 8, 2010

WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.