Tag: 3

Total Results: 138

Talent crisis looms in mobile advertising and marketing

Published: August 30, 2010

While there is no shortage of engineers, it is marketing and commerce managers where mobile is struggling to find qualified talent. Simply migrating an online exec may not cut the mustard.

Samsung AdMob campaign nets 200,000 mobile ad interactions

Published: August 30, 2010

Samsung partnered with Google’s AdMob to promote a new line of LED 3D TVs, driving nearly 200,000 consumers to tap or click to expand the mobile ad.

HBO, Showtime, Barnes & Noble, Universal tap mobile social network to reward loyalty

Published: August 18, 2010

HBO, Showtime, Barnes & Noble and Universal are driving tune-in and rewarding viewer loyalty via GetGlue, a mobile social network for entertainment.

Disney strengthens smartphone strategy to drive revenue

Published: July 27, 2010

The Walt Disney Co. has a sophisticated mobile strategy, using free applications to create buzz for upcoming movie launches while it drives sales of paid mobile games and applications.

To develop or integrate into existing apps – that is the question

Published: July 13, 2010

Instead of building applications from scratch, there are many opportunities in partnering with an existing application and integrating a brand’s content into it, according to 360i.

SMS opens a two-way dialogue between marketer and consumer: 360i

Published: July 2, 2010

Text messaging is by far the most popular mobile activity after talking, and it is one of the most proven mobile marketing channels, according to digital marketing agency 360i.

Disney app creates buzz for film launch, drives mobile content sales

Published: June 18, 2010

Disney has launched an application for the Apple iPhone and iPod touch as a key element in its marketing strategy for the Toy Story 3 movie.

E-Dialog enters mobile marketing via M3 acquisition

Published: April 22, 2010

Email marketing service provider e-Dialog has acquired mobile marketing firm M3 for an undisclosed amount.

NFL exec dishes on Verizon Wireless partnership, app launch

Published: April 19, 2010

In time for the 75th NFL Draft, Verizon customers can download NFL Mobile, a new app for select smartphones that gives football fans access to information about their favorite teams and players.

Pepsi drives participation in multichannel campaign with mobile video ads

Published: April 15, 2010

PepsiCo is driving awareness and participation in its "Pepsi: The Game" program via a mobile video campaign in India.