Tag: 360i

Total Results: 9

Mobile SEM to drive Black Friday sales, making site performance optimization essential

Published: October 6, 2010

Brands and retailers need to revamp their mobile search engine marketing and optimization practices for Black Friday and Cyber Monday, and ensure that their mobile Web sites are prepared to handle the resulting spikes in traffic.

Talent crisis looms in mobile advertising and marketing

Published: August 30, 2010

While there is no shortage of engineers, it is marketing and commerce managers where mobile is struggling to find qualified talent. Simply migrating an online exec may not cut the mustard.

To develop or integrate into existing apps – that is the question

Published: July 13, 2010

Instead of building applications from scratch, there are many opportunities in partnering with an existing application and integrating a brand’s content into it, according to 360i.

SMS opens a two-way dialogue between marketer and consumer: 360i

Published: July 2, 2010

Text messaging is by far the most popular mobile activity after talking, and it is one of the most proven mobile marketing channels, according to digital marketing agency 360i.

Universal Pictures Repo Men movie sells organs via bar code scanning

Published: March 1, 2010

Universal Pictures is running a promo for its “Repo Men” movie that integrates mobile bar codes with the campaign’s offline media to drive engagement and buzz around the film.

Panasonic app is launch vehicle for electric shaver brand

Published: January 7, 2010

Panasonic Corp. has launched its first application to market its new line of electric shavers to the affluent iPhone and iPod touch demographic.

JCPenney expands Know Before You Go initiative with mobile

Published: September 3, 2009

J. C. Penney Company Inc. launched a new application for Apple’s iPhone, putting style, quality and price right at the fingertips of consumers.

Yahoo wants to be centerpiece for consumers’ mobile lives: 360i exec

Published: April 2, 2009

Yahoo announced the availability of Yahoo Mobile on both the mobile Web and as an iPhone application, allowing consumers to discover, stay connected and informed through their mobile devices.

How will Microsoft's bid for Yahoo affect mobile?

Published: February 4, 2008

Microsoft Corp.'s $44.6 billion bid for the troubled Yahoo Inc. will not only create an online behemoth that challenges Google but also a formidable competitor to all players in the mobile space.