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Tag: 3Cinteractive

Total Results: 12

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Conversational commerce: What it is and how to use it
Published: February 1, 2017
By Brian Heikes

Although still relatively new to the scene, chatbots are bringing marketers and consumers closer together by bridging the communication gap between a brand and its customers.

Mobile marketing tools and tips for 2017
Published: January 3, 2017
By Margie Kupfer

As the New Year begins, marketers are carefully planning their strategies for their campaigns in 2017. Sure, there are plenty of tools, tips and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial.

T-Mobile, Sprint widen opening for media-rich experiences with unlimited data promises
Published: August 19, 2016
Both T-Mobile and Sprint are promising unlimited data in groundbreaking new rate plans, and while some restrictions are still in place, the moves bring mobile one step closer to delivering the media-rich experiences that publishers, brands and consumers are demanding.
Is your brand developing a chatbot strategy?
Published: July 15, 2016
By Brian Heikes

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s digital toolkit.

Should SMS be taken more seriously for mobile app engagement?
Published: November 24, 2015
By Brian Heikes

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

Top mobile security threats for 2013
Published: January 3, 2013
Mobile’s growing popularity with consumers and marketers is matched by an increase in the number of cyber attacks on smartphones. This means that security is likely to take on greater importance in 2013 compared to last year.

Are agencies being cut out of mobile marketing plans?
Published: June 29, 2012
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.

Mobile increasingly affecting health industry: panelists
Published: June 21, 2011
NEW YORK – Mobile is changing the way patients receive health care and will impact the way they are treated in the future, per executives at the 2011 Mobile Marketing Forum.
Mobile giving does not cannibalize other donation channels: Nonprofit Mobile Day panel
Published: February 17, 2011
WASHINGTON – Mobile giving initiatives do not cannibalize other fundraising channels such as online and direct mail, according to a panel at Nonprofit Mobile Day.
3Cinteractive to provide credit card mobile transaction service
Published: October 2, 2009
Mobile marketing and technology firm 3Cinteractive has partnered with mobile commerce enabler Billing Revolution to provide credit card transaction processing on mobile phones.
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