Tag: 4Info

Total Results: 28

When wireless carriers sneeze, mobile marketing catches a cold

Published: December 14, 2009

Verizon Wireless� blocking and reactivation of 4Info�s flagship short code and AT&T�s unhappiness about data consumption from a tiny slice of its customer base are cause for a chill in mobile marketing.

Verizon Wireless restores 4Info short code

Published: December 11, 2009

Verizon Wireless has reversed its decision to block 4Info�s flagship common short code after the SMS search and alert service resolved issues surrounding industry guidelines.

Verizon Wireless blocks 4Info flagship SMS short code

Published: December 7, 2009

Verizon Wireless� decision to block SMS search and alert service 4Info�s flagship common short code on Friday, Dec. 4 was allegedly due to a dust-up over following industry guidelines.

Jiffy Lube mobile campaign claimed to best online counterpart

Published: October 9, 2009

A Jiffy Lube mobile advertising initiative that was part of a larger multichannel campaign achieved a 0.2 percent response rate, outperforming its Web counterpart.

3Cinteractive to provide credit card mobile transaction service

Published: October 2, 2009

Mobile marketing and technology firm 3Cinteractive has partnered with mobile commerce enabler Billing Revolution to provide credit card transaction processing on mobile phones.

Holiday 2009: No gimmicks � it�s about the message

Published: August 19, 2009

By Patricia Clark

Mobile marketing this holiday season will be fast out of the gate, ubiquitous, sensitive in tone and message and designed to start a conversation between consumers and marketers that will continue long after the holiday season ends.

Foot Locker runs SMS sweepstakes to drive consumers in-store

Published: August 14, 2009

Sportswear giant Foot Locker is running an SMS sweepstakes promotion to drive traffic to its stores.

Don�t doubt iPhone users� text messaging addiction

Published: July 16, 2009

By Zaw Thet

The iPhone is synonymous with mobile Web sites and applications. Here's a spirited defense of text message usage on the iPhone backed with research from 4Info.

NBC Universal reveals its mobile strategy

Published: June 9, 2009

NBC Universal plans to expand its mobile content offerings to increase its reach and mobile advertising revenue.

End the acronym slinging in mobile marketing

Published: May 6, 2009

By Patricia Clark

What hurts is when I hear that customers feel their mobile test campaigns or ads failed because either benchmarks were never set, or the client's objectives were never understood.