Tag: 4Info

Total Results: 41

Don’t doubt iPhone users’ text messaging addiction

Published: July 16, 2009

By Zaw Thet

The iPhone is synonymous with mobile Web sites and applications. Here's a spirited defense of text message usage on the iPhone backed with research from 4Info.

NBC Universal reveals its mobile strategy

Published: June 9, 2009

NBC Universal plans to expand its mobile content offerings to increase its reach and mobile advertising revenue.

End the acronym slinging in mobile marketing

Published: May 6, 2009

By Patricia Clark

What hurts is when I hear that customers feel their mobile test campaigns or ads failed because either benchmarks were never set, or the client's objectives were never understood.

Should brands use mobile ads to promote their Twitter feeds?

Published: May 5, 2009

4Info has developed a test program for seven of its brand partners to illustrate the power of its ad network in helping drive consumers to each brand's Twitter feeds.

Leverage partner’s expertise to navigate mobile ecosystem: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Fragmentation of media makes life difficult for media planners and buyers -- on top of the growing number of publisher sites, here comes mobile with its own ecosystem and quirks.

Ad-supported mobile content outpacing subscriptions: Myxer

Published: April 15, 2009

Myxer claims that tough economic times are driving more and more consumers to free, ad-supported mobile content, as opposed to subscription-based models.

Senate introduces legislation to block unsolicited SMS

Published: April 8, 2009

After two U.S. Senators introduced a bill to crack down on unsolicited text messages, one has to wonder, what effects could that have on the mobile marketing ecosystem as a whole?

New York Yankees run ad-supported SMS alerts

Published: March 27, 2009

The Yes Network, the official TV channel of MLB's New York Yankees, is running free-to-consumer, ad-supported SMS alerts.

Mojiva serves 2 billionth mobile ad

Published: March 25, 2009

Last week, Mojiva served its 2 billionth mobile ad, after hitting the 1 billion ads-served mark about 6 weeks earlier.

Jiffy Lube launches geo-targeted mobile coupon campaign

Published: March 23, 2009

Targeting young car owners with fickle loyalty, Jiffy Lube in Los Angeles has launched a geo-targeted mobile ad campaign offering coupons for oil changes.