Tag: 4info
Total Results: 41
Displaying: 1 - 10- 4Info raises $14M in funding, spins out mobile ad business
- Published: October 28, 2011
- 4Info has received $14 million in financing and is spinning out its new AdHaven division to focus on mobile advertising and sales.
- UN Foundation leverages mobile to drive philanthropy
- Published: September 6, 2011
- The United Nations Foundation has launched an SMS campaign as it looks to leverage mobile to bring philanthropy, advocacy and public engagement to the next level.
- Fanta sponsors Jenga app to drive brand awareness among teenagers
- Published: June 28, 2011
- Coca-Cola soft drink brand Fanta is looking to mobile gaming to help target multicultural teens and drive brand preference in the competitive soda market.
- Do CPGs need to up the ante and invest more in mobile?
- Published: May 6, 2011
- While consumer packaged goods behemoths such as Procter & Gamble and General Mills count among the early adopters of mobile marketing, overall the CPG sector’s movement into mobile has been fragmented.
- Nielsen Catalina, 4Info offer CPG brands greater mobile accountability
- Published: May 4, 2011
- Consumer packaged goods companies have a new way to measure the direct sales impact of their mobile advertising campaigns.
- Targeting is the future of mobile advertising
- Published: April 7, 2011
- By Zaw Thet
While the two gorillas of the market have the potential to own mobile advertising, they both lack a compelling offer around the one key element that will define the winners of the mobile ad industry.
- Why should Twitter and Facebook get a pass on Sprint SMS fee hike?
- Published: February 15, 2011
- Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.
- KFC campaign leaves no mobile channel untouched
- Published: January 27, 2011
- KFC is running a mobile campaign to promote its Hot Wings that includes in-application and mobile Web display advertising, as well as custom brand integration within a mobile game.
- Procter & Gamble proves mobile advertising is a given
- Published: January 21, 2011
- Consumer packaged goods giant Procter & Gamble is running a variety of mobile ad campaigns for its different brands because it understands the importance of the channel.
- T-Mobile SMS rate hike raises anti-trust issues
- Published: September 22, 2010
- With the industry in an uproar over T-Mobile’s impending SMS rate increases, mobile marketers are accusing the carrier of creating an unlevel playing field and violating anti-trust laws.












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