Tag: 4info

Total Results: 41

4Info raises $14M in funding, spins out mobile ad business

Published: October 28, 2011

4Info has received $14 million in financing and is spinning out its new AdHaven division to focus on mobile advertising and sales.

UN Foundation leverages mobile to drive philanthropy

Published: September 6, 2011

The United Nations Foundation has launched an SMS campaign as it looks to leverage mobile to bring philanthropy, advocacy and public engagement to the next level.

Fanta sponsors Jenga app to drive brand awareness among teenagers

Published: June 28, 2011

Coca-Cola soft drink brand Fanta is looking to mobile gaming to help target multicultural teens and drive brand preference in the competitive soda market.

Do CPGs need to up the ante and invest more in mobile?

Published: May 6, 2011

While consumer packaged goods behemoths such as Procter & Gamble and General Mills count among the early adopters of mobile marketing, overall the CPG sector’s movement into mobile has been fragmented.

Nielsen Catalina, 4Info offer CPG brands greater mobile accountability

Published: May 4, 2011

Consumer packaged goods companies have a new way to measure the direct sales impact of their mobile advertising campaigns.

Targeting is the future of mobile advertising

Published: April 7, 2011

By Zaw Thet

While the two gorillas of the market have the potential to own mobile advertising, they both lack a compelling offer around the one key element that will define the winners of the mobile ad industry.

Why should Twitter and Facebook get a pass on Sprint SMS fee hike?

Published: February 15, 2011

Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.

KFC campaign leaves no mobile channel untouched

Published: January 27, 2011

KFC is running a mobile campaign to promote its Hot Wings that includes in-application and mobile Web display advertising, as well as custom brand integration within a mobile game.

Procter & Gamble proves mobile advertising is a given

Published: January 21, 2011

Consumer packaged goods giant Procter & Gamble is running a variety of mobile ad campaigns for its different brands because it understands the importance of the channel.

T-Mobile SMS rate hike raises anti-trust issues

Published: September 22, 2010

With the industry in an uproar over T-Mobile’s impending SMS rate increases, mobile marketers are accusing the carrier of creating an unlevel playing field and violating anti-trust laws.