Tag: 4info

Total Results: 41

KFC's 360-degree mobile campaign pushes Doublicious sandwich

Published: August 5, 2010

KFC has launched a multichannel mobile program that includes an application sponsorship, banners and SMS advertising.

Mobile Internet Content Coalition petitions FCC to promote open mobile Internet

Published: May 12, 2010

The Mobile Internet Content Coalition, consisting of 4Info, Myxer and mobileStorm, is petitioning the FCC in support of opening up the mobile Internet.

4Info CEO writes letter to FTC approving Google/AdMob deal

Published: April 7, 2010

4Info CEO Zaw Thet is all for Google’s acquisition of competing ad network AdMob, claiming the deal will not impact his company’s ability to compete in the mobile space.

When wireless carriers sneeze, mobile marketing catches a cold

Published: December 14, 2009

Verizon Wireless’ blocking and reactivation of 4Info’s flagship short code and AT&T’s unhappiness about data consumption from a tiny slice of its customer base are cause for a chill in mobile marketing.

Verizon Wireless restores 4Info short code

Published: December 11, 2009

Verizon Wireless has reversed its decision to block 4Info’s flagship common short code after the SMS search and alert service resolved issues surrounding industry guidelines.

Verizon Wireless blocks 4Info flagship SMS short code

Published: December 7, 2009

Verizon Wireless’ decision to block SMS search and alert service 4Info’s flagship common short code on Friday, Dec. 4 was allegedly due to a dust-up over following industry guidelines.

Jiffy Lube mobile campaign claimed to best online counterpart

Published: October 9, 2009

A Jiffy Lube mobile advertising initiative that was part of a larger multichannel campaign achieved a 0.2 percent response rate, outperforming its Web counterpart.

3Cinteractive to provide credit card mobile transaction service

Published: October 2, 2009

Mobile marketing and technology firm 3Cinteractive has partnered with mobile commerce enabler Billing Revolution to provide credit card transaction processing on mobile phones.

Holiday 2009: No gimmicks – it’s about the message

Published: August 19, 2009

By Patricia Clark

Mobile marketing this holiday season will be fast out of the gate, ubiquitous, sensitive in tone and message and designed to start a conversation between consumers and marketers that will continue long after the holiday season ends.

Foot Locker runs SMS sweepstakes to drive consumers in-store

Published: August 14, 2009

Sportswear giant Foot Locker is running an SMS sweepstakes promotion to drive traffic to its stores.