Tag: 4th Screen Advertising

Total Results: 5

Case study - Sir Richard Branson's Virgin Media: Published: November 23, 2010; See how Virgin Media used mobile advertising to reach sports fans and drive more than 100,000 premium television subscriptions.
TGI Friday's breaks first location-based mobile ad campaign: Published: October 4, 2010; TGI Friday�s has launched its first location-based mobile advertising campaign to reach consumers ages 18-35 while they are going to, or returning from, movie theaters.
Trojan breaks Fire & Ice rich-media mobile ad campaign across multiple publishers: Published: September 24, 2010; Trojan Brand Condoms is promoting its new Fire & Ice product across multiple mobile publishers such as MTV, Cosmopolitan, Shazam, Pandora, BET and Foursquare.
Automaker Maserati enters mobile to drive brand loyalty: Published: April 19, 2010; Italian luxury automaker Maserati has rolled out its first mobile ad campaign to promote the launch of the new GranCabrio car model.
O2 taps 4th Screen Advertising for ads within Shazam iPhone app: Published: February 16, 2010; Telefonica O2 UK Ltd. has signed an exclusive sponsorship deal with Shazam, letting the carrier deliver targeted ads for its Priority Tickets service to Shazam users.