Tag: 5th Finger

Total Results: 24

Jos. A. Bank looks to add check-out function to mobile offerings as demand grows

Published: July 28, 2011

While Jos. A. Bank is looking to add a commerce element to its mobile-optimized site and iPhone application, nothing has prevented the retailer from driving in-store traffic via mobile.

3 mistakes to avoid when planning holiday 2011 campaigns

Published: July 14, 2011

By Steen Andersson

As this year’s holiday season approaches I thought I would share some valuable make-it-or-break-it lessons from my decade of experience.

Capturing the back-to-school mobile shopper

Published: July 1, 2011

By Patrick Collins

Roughly 50 percent of homes nationwide will have a child returning to school in September, spending an average $400-plus in apparel, backpacks and electronics – generating $50 billion in sales.

July 27 webinar: How Jos. A. Bank Clothiers is forging a bricks-and-mobile strategy

Published: June 29, 2011

How does Jos. A. Bank Clothiers, one of the leading menswear retailers, handle mobile commerce in what is increasingly becoming a bricks-and-mobile world? Please register now for this hour-long, free webinar on Wednesday, July 27 at 2 p.m. ET.

It’s time for bricks-and-mobile

Published: March 15, 2011

By Steen Andersson

There is an exciting new retail revenue driver emerging in mobile: “bricks-and-mobile,” a clever term to describe the innovative in-store mobile marketing opportunity opening up to retailers this year.

Mobile commerce to give way to mobile-enabled commerce?

Published: January 25, 2011

By Patrick Collins

Even five-plus years out, no analyst suspects that more than 1 percent of retail revenue will be bought through the phone. The sweet spot for mobile commerce is low-price-point, low-consideration items.

Three reasons why Google’s Android is succeeding

Published: December 9, 2010

By Barry Latimer

The release of the Samsung’s Galaxy tablet and Sony’s Google TV are heralding in a new era in the mobile ecosystem – the Android Age.

SanDisk exec: Brands should use mobile to extend reach worldwide

Published: June 17, 2010

NEW YORK – Brands need to leverage one global strategy for mobile and then adapt and deploy it locally, according to a SanDisk executive at the Digital Marketing Days Conference & Expo.

Last-minute mobile efforts before Christmas

Published: December 22, 2009

By Steen Andersson

Black Friday and Cyber Monday have come and gone. You have this week left to convert more shoppers to buyers and meet holiday sales goals before Santa and you call it a day.

Victoria’s Secret runs mobile campaign for new Chicago store

Published: October 20, 2009

As part of a stealth push begun earlier this year, lingerie giant Victoria’s Secret is now running a mobile campaign to drive traffic to a new store opening this week in Chicago.