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Tag: 7 Eleven


Total Results: 3

7-Eleven drives consumers in-store via augmented reality app
Published: October 4, 2010
To strengthen its outlet promotion strategy and enhance consumer engagement, 7-Eleven has launched the 7-iCollection iPhone application featuring augmented reality.
7-Eleven rolls out mobile marketing test campaign in 200 stores
Published: December 10, 2009
7-Eleven Inc. is testing a mobile marketing campaign in San Diego, with approximately 200 of its stores participating in the program.
MasterCard outlines mobile strategy
Published: March 25, 2009
The last piece of the mobile contactless payments puzzle in the U.S. is the commercial roll-out of NFC-enabled handsets from major OEMs and carriers, according to MasterCard.