Tag: 9

Total Results: 46

Sega taps mobile advertising for video game launch

Published: February 28, 2012

Sega is running a targeted mobile advertising campaign to educate consumers about its upcoming video game.

Mobile app system claimed a threat to consumer privacy

Published: May 19, 2011

An industry challenge of California’s social media privacy bill and a new European Union report recommending location services be turned off by default will be on legislators’ minds at today’s mobile privacy hearing before the Senate.

SMS case study - Warner Bros. and Floyd's 99 Barbershop

Published: April 14, 2010

See how Floyd's 99 Barbershop was able to enhace its brand image and build a text-message marketing opt-in list via an SMS sweepstakes.

Verizon Wireless breaks down resistance to Skype

Published: February 17, 2010

At the 2010 Mobile World Congress in Barcelona, Verizon Wireless and Skype announced a strategic relationship that will bring Skype to the U.S. carrier’s smartphones next month.

Ford takes third place: 2009 Mobile Marketer of the Year

Published: January 13, 2010

Ford Motor Co. took third place for the 2009 Mobile Marketer of the Year award.

Did you make the cut for 2009 Mobile Marketer of the Year?

Published: January 8, 2010

Next week Mobile Marketer will announce the 2009 Mobile Marketer of the Year and runners-up. Here is how to find out if you have won.

Top 15 industry-expert columns of 2009

Published: December 31, 2009

Here are the top 15 columns of 2009 that Mobile Marketer published on mobile advertising, marketing, media and commerce.

Oracle, Lat49, EZTarget Media launch mobile ad networks

Published: December 7, 2009

Technology companies Oracle, Lat49 and EZTarget Media have launched mobile ad networks, signaling growing outside interest in mobile advertising.

MMA announces 2009 Global Mobile Marketing Award-winners

Published: November 19, 2009

LOS ANGELES - The Mobile Marketing Association announced the winners of its Fifth Annual Global Mobile Marketing Awards at the Mobile Marketing Forum.

Universal Studios taps iPhone app to enable Blu-ray interactivity

Published: November 13, 2009

Universal Studios Home Entertainment has launched iPhone and iPod touch-enabled features to enhance the upcoming Blu-ray releases of various movies.